Micromax on Thursday, as expected, started sending invites for an event
scheduled on December 18, where it is expected to launch the first
Cyanogen-based smartphone under its new YU brand.
Unfortunately, the
official invite from the company does not reveal much about the handset
and currently, details regarding the innards of the new YU series
smartphone are unknown.
Micromax last month announced its new YU
brand in partnership with Cyanogen and the first handset under the brand
was expected to be announced this month.
Some of the preliminary
leaks have indicated that Micromax's first YU brand smartphone will
feature CyanogenMod OS version and will be powered by a 64-bit CPU,
though no word on an exact chipset. The handset will be launched in
India on December 18; though the market availability has been rumoured
to be 2-3 weeks after the announcement.
Micromax has been leaving
no stone unturned to promote its new brand and recently announced the
'Apps for YU' challenge inviting Indian developers to create apps for
its upcoming YU brand of smartphones running a custom Cyanogen OS build
based on Android.
The company revealed that the best app would be
featured on Micromax's new YU smartphone and the grand prize winner will
receive Rs. 1,00,000. Further, the top three entries would get YU
phones and top ten developers will receive YU merchandise.
Prior
to this, Cyanogen, now Micromax's official partner for YU brand, gave a
huge blow to potential OnePlus One buyers in India. The company
clarified that the OnePlus One sold in the country won't receive OTA
updates. In a blog post the company said, "If a user in India purchased
an OnePlus One global device in channels outside of India, they will
receive our OTA firmware updates. However, this excludes OnePlus One
regional devices sold directly in India. We are committed to our
exclusive partnership in India with Micromax, which will be launching
its first Cyanogen OS device under their new YU brand."