Micromax's YU Brand Announces App Challenge for Indian Developers
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By Ketan Pratap | Updated: 8 December 2014 16:49 IST
Micromax, leaving no stone unturned to promote its new brand, announced
the 'Apps for YU' challenge inviting Indian developers to create apps
for its upcoming YU brand of smartphones running a custom Cyanogen OS
build based on Android.
The company revealed that developers willing
to participate in the contest have to register at YUPlayGod forum
and submit an app by January 5, 2015.
The apps can be under categories such as personalisation, camera,
privacy, battery and audio. The company stressed that the apps created
can at best be 30-days old. The results will be announced by January 10,
2015.
The company in
a statement details, "The submitted apps would be judged by a panel of
YU members on the criteria of app idea, code completeness and
functionality, UI/UX and memory and optimization."
The best app
will be featured on Micromax's new YU smartphone and the grand prize
winner will receive Rs. 1,00,000. Further, the top three entries will
get YU phones and top ten developers will receive YU merchandise.
If
the app gets selected, you stand a chance to see your work go live on
the YU device, with full credits to you," the company forum
detailed.
Commenting
on the announcement, Micromax Co-Founder, Rahul Sharma, said, "As we
usher into our journey towards revolutionising your smartphones, through
this challenge we want to call upon the Developer Community to share
their vision of reinvention and ingeniousness with us. As a country, we
have an immense pool of talent and CyanogenMod serves as an excellent
platform to bring that alive."
Micromax last month announced its new YU brand in partnership with Cyanogen and the first handset
under the brand is expected to launch in December.
Prior to this,
Cyanogen, apart from announcing new Themes app that would act like a
store front for Cyanogen OS users, announced a Themes Design Challenge. The competition similar on the lines of
'Apps for YU' challenge invited artists and content creators to submit
original theme packs for the Cyanogen OS.