Micromax on Wednesday launched a new series of smartphones that it claims are designed to popularise video calling among Indians. Micromax has launched Vdeo 1 and Vdeo 2 smartphone with Google Duo preloaded, and also boast of 4G VoLTE support. The Vdeo 1 and Vdeo 2 are priced at Rs. 4,440 and Rs. 4,990 respectively, and come bundled with Reliance Jio SIMs. The company is also touting that the smartphone sport a 'metal back cover'.
The Micromax Vdeo 1 and Micromax Vdeo 2 come with Android 6.0 Marshmallow running out-of-the-box. Both the smartphones bear 4G VoLTE capable dual SIM card slots, and are powered by a 1.3GHz quad-core processor coupled with 1GB of RAM. The Vdeo 1 houses a 4-inch WVGA display, while the Vdeo 2 has a 4.5-inch FWVGA display.
For photography, the Vdeo 1 and Vdeo 2 have 5-megapixel cameras on the rear side while they have a 2-megapixel front-facing camera. The front-facing cameras can be used for video calling using Google Duo. Both the smartphones have 8GB of inbuilt storage that's expandable via microSD card.
The Micromax Vdeo 1 houses a 1600mAh battery inside while the Vdeo 2 packs a 1800mAh battery under the hood. Both the devices come bundled with Reliance Jio SIM cards with its 'Happy New Year Offer' that gives unlimited data, call and SMS usage till March 2017.
Commenting on the smartphones launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, "2016 has seen a marked slowdown in the long term trend of Feature Phones users shifting to smartphones. Two barriers we identified were perceived high cost of data and a lack of a differentiated mass-use case. With the launch of the Vdeo range we have focused on these issues. We believe Video calling that is as simple as making a voice call, in a stable environment, will be a strong use case especially in smaller towns. This feature, coupled with free internet connectivity with the pre-bundled Reliance Jio SIM is a compelling proposition that will accelerate the switch from feature phones to smartphones."
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