Micromax Becomes 10th Largest Mobile Phone Brand Worldwide: Gartner

Micromax Becomes 10th Largest Mobile Phone Brand Worldwide: Gartner
Micromax has made it to the top 10 vendors in terms worldwide mobile phone sales in the first quarter with 1.8 percent market share, according to data released by the research firm. Gartner also has claimed that the worldwide smartphone sales saw a 19 percent growth in the first quarter of 2015.

Micromax in a press statement revealed that it received overwhelming response to the Canvas series including the new handsets such as Canvas Spark, Canvas Knight, and Canvas Fire among others. Unfortunately, Gartner's report on worldwide mobile phone (feature phones and smartphones combined) sales to end users in Q1 2015 doesn't clarify whether sales of the Yu-branded smartphone have also been included or not.

Samsung still retains the top spot with 21.3 percent market share closely followed by Apple with a market share of 13.1 percent in the first quarter, according to Gartner. Microsoft and LG follow next with 7.2 and 4.3 percent markets share respectively. Lenovo with a 4.2 percent share rounds off the top 5 vendors in the first quarter of 2015, and Gartner says results for Lenovo include sales of mobile phones by Lenovo and Motorola. Huawei is next with 4.0 percent share, followed by Xiaomi with 3.2 percent, TCL Communication with 3.1 percent, ZTE with 2.7 percent, and finally, Micromax with 1.8 percent - rising 0.1 percent from Q1 2014.

"Worldwide mobile phone sales to end users totalled 460.3 million units during the first quarter of 2015, a 2.5 percent increase from the same period in 2014. In light of their strong smartphone sales in the emerging markets, the Indian and Chinese phone manufacturers increased their footprint during the first quarter of 2015. Six of them were in the top 10 in the first quarter of 2015," said Anshul Gupta, research director at Gartner.

Last year, Micromax overtook Apple and reached the second position in the tablet market in India in Q2 with 14 percent market-share, according to the International Data Corporation (IDC).


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