Home
Mobiles
Mobiles News
Micromax Announces Data Partnership With Affle

Micromax Announces Data Partnership With Affle

By Indo-Asian News Service | Updated: 7 June 2017 12:49 IST

Highlights

Micromax has partnered Affle to deliver better audience intelligence
The partnership will help Micromax to deliver a greater user experience
Affle would leverage its Data Management Platform (mTraction) to Micromax

Micromax Informatics on Tuesday announced data partnership with mobile audience intelligence and analytics platforms firm Affle to deliver better audience intelligence and blended native advertising solutions to its over 60 million users in India.

Affle would leverage its Data Management Platform (mTraction) and ad optimisation platform (MAAS) to deliver data-driven content and ad experiences to Micromax users, the company said in a statement.

"We are excited to announce this partnership with Affle as it helps us maximise returns from a new and growing revenue stream while enhancing the experience for our users," said Shubhodip Pal, CMCO, Micromax.

The partnership will help Micromax to deliver a much greater user experience backed by robust analytics and insights.

"We strongly believe that the next phase of digital advertising growth would be driven by making content and advertising more engaging backed by robust audience analytics," added Anuj Kumar, Co-founder and MD, Affle.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.