Lava, in a bid to cash-in on the selfie-trend, has launched a new budget selfie-focused smartphone priced at Rs. 8,799 - the Iris X5.
The newly launched Lava Iris X5 is exclusively available to purchase on Amazon India starting Monday, but will only be on stock from Thursday. The e-commerce giant also announced a launch day offer (valid only for Monday) with a free 16GB microSD card, mobile cover and screen protector bundled with the smartphone.
The Indian market has recently seen some smartphones being launched and tagged as 'selfie' phones, which include the Sony Xperia C3 Dual, priced at Rs. 23,990, and the Karbonn Titanium S19, available at Rs. 8,999.
The Lava Iris X5 runs Android 4.4 KitKat out-of-the-box. The new budget Lava smartphone expands the company's Android KitKat portfolio, which already includes the Iris 460 and Magnum X604, while the company recently rolled out a KitKat update for the Iris 504Q+.
The Iris X5 smartphone sports a 5-megapixel front autofocus camera with LED flash, which is the highlight of the device. It also comes with an 8-megapixel rear camera with dual-LED flash and an Omni BSI sensor. Lava's latest budget smartphone offers dual-SIM support with one regular SIM and another Micro-SIM.
The smartphone is powered by a quad-core processor clocked at 1.2GHz, alongside 1GB of RAM. The Iris X5 comes with 8GB of built-in storage, which is further expandable up to 32GB (via microSD card). The smartphone features a 5-inch (720x1280 pixels) HD IPS display. On the connectivity front, the Iris X5 includes 3G, Wi-Fi, Micro-USB, and Bluetooth. The budget smartphone packs an 2100mAh battery.
Commenting on the launch, Hari Om Rai, Chairman and Managing Director, Lava International said, "Iris X5 is a high quality camera smartphone with a best in class front camera that aptly suits the needs of the selfie crazy generation. Through our latest device, we aim to further build a strong portfolio of mid-range smartphones in the X series and deliver on our mission of empowering people to do more and be more."
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