Finland-based company Jolla might have launched just one device in India, but that hasn't stopped it from promoting its Sailfish OS among Indian handset OEMs.
Snapdeal.com, one of India's e-commerce players, has partnered Jolla to promote the OS in India.
Called 'Sailfish OS Alliance', it is said to be a partner network designed to create opportunities for regional device vendors and premium Internet service providers. The move is clearly an attempt to promote the Sailfish OS and bring more OEMs to join forces with Jolla.The company at MWC 2015 had also unveiled the new and improved Sailfish 2.0 OS.
The company in a press statement notes, "The independent Sailfish OS offers a user experience, which is highly customisable for e.g. deep integration of regional Internet services, m-commerce and digital content."
(Also see: Jolla Announces Sailfish Secure, Opens Sailfish OS 2.0 to Licensing)
Sami Pienimaki, Co-Founder and Chief Marketing Officer, Jolla, commented on the alliance, "This is a great opportunity for strong Indian brands to start offering unique differentiated products to the great and fast growing Indian mobile market. With Sailfish OS, we can offer a whole new level of software user experience differentiation, currently unseen in the mobile industry. Together, Jolla and Snapdeal.com will be able to provide a very strong offering for regional brands to introduce new products fast to the market."
Snapdeal's Senior Vice President, Tony Navin adds, "We see a strongly growing demand for a differentiated and versatile mobile offering in India, and for this Jolla and Sailfish OS offer a solution that will be appreciated by all. We are very excited about this new level of partnership with Jolla."
Jolla launched its Sailfish OS-powered smartphone back in September in India priced at Rs. 16,499 exclusively via Snapdeal.