Itel Has Highest Proportion of Repeat Users in India in Sub-Rs. 8,000 Segment: Counterpoint Research

Counterpoint Research’s offline consumer study was performed across 23 cities in India, mostly covering Tier 2 and Tier 3 cities.

Written by Himani Jha, Edited by David Delima | Updated: 21 December 2022 16:29 IST

Itel Has Highest Proportion of Repeat Users in India in Sub-Rs. 8,000 Segment: Counterpoint Research

Photo Credit: Itel

Itel Vision 3 (pictured) is priced under Rs. 8,000 in India

Highlights

As many as 55 percent of respondents bought a second Itel phone
Samsung and Lava hold second and third spots respectively
Itel users expressed the least dissatisfaction with their handset

Itel, the smartphone brand under Transsion Holdings, is among the top three most-preferred smartphone brands in India in the budget segment, according to a consumer survey by a market research firm. The brand saw the highest number of repeat users among first-time handset buyers in the sub-Rs 8,000 price segment. As per the results, Samsung is the second most preferred smartphone brand, followed by the homegrown brand Lava. The price segment also includes handsets from other brands like Redmi, Realme, and Oppo.

According to the results of a survey published by market research firm Counterpoint Research, as many as 370 million users rely on feature phones and entry-level smartphones priced under Rs 8000. Nearly 55 percent of users who bought an Itel handset as their first phone, bought another phone from the company. The survey's results also show that Itel users have shown the least dissatisfaction (less than 1 percent) with their current handsets.

It is worth noting that the survey was commissioned by the company and was conducted by the research firm across 23 cities in India, mostly covering Tier 2 and Tier 3 cities. Counterpoint Research says it conducted offline face-to-face interviews with a heterogeneous group of mobile users, with a total sample size of 1,575 responses.

The research firm found that at least 76 percent of existing Itel users said they suggested the brand to others based on their overall experience. The brand is followed by Samsung and Lava which were the second and third most preferred brands for smartphones priced under Rs. 8,000. However, Itel holds the third spot in terms of mobile phone ownership, as per the report.

Recently, Itel launched the Magic X Pro 4G feature phone in India with support for 12 local Indian languages. The handset is priced at Rs. 2,999 and offers 4G connectivity with hotspot support for up to eight devices. It is backed by a 2,500mAh battery.

What are the best smartphones you can buy in India in 2022? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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