Home
Mobiles
Mobiles News
iPhone X Pre Orders Are 'Off the Charts', Says Apple

iPhone X Pre-Orders Are 'Off the Charts', Says Apple

By Reuters | Updated: 30 October 2017 09:31 IST

Apple Inc quashed concerns of muted demand for its iPhone X on Friday, saying pre-orders for the 10th anniversary phone were "off the charts".

The company's shares, which have fallen steadily since it announced in early September it would launch two iPhones within two months, rose nearly 3 percent in response.

Pre-orders for the much-anticipated 10th anniversary phone started from 12.01am PT (7:01 GMT) on Friday.

"We can see from the initial response, customer demand is off the charts," an Apple spokeswoman told Reuters.

"We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible."

The company's website showed delivery times pushed out to five to six weeks for the phone, compared to an initial plan of November 3.

IPhone X's launch follows weeks of concerns among analysts about the production of the new phone, which for the first time includes new facial identification software to replace the fingerprint used on previous phones.

Analysts have cautioned that production of the phone was below target, due to difficulties in producing the TrueDepth camera system, which houses sophisticated cameras and sensors making it possible to unlock the phone using Face ID.

Wireless carriers in the United States and Canada have reported slow third-quarter customer upgrades.

Major promotions on the iPhone X from US carriers have yet to materialise, and in some cases, the offers have been even less generous than what was available for the iPhone 8, said Walter Piecyk, an analyst at BTIG in a research note on Thursday. The base price for the phone is $999 (roughly Rs. 65,000).

He noted that Sprint Corp's iPhone X promotion of $350 in savings for trading in an eligible device was the most aggressive but still lower than what it offered for last year's launch of the iPhone 7.

However, electronics retailer Best Buy Co is charging shoppers an extra $100, if they wish to buy an unactivated iPhone X outright.

If customers order the phone on an instalment billing plan, they will pay the same price charged by Apple and the carriers.

"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy," Best Buy spokeswoman Carly Charlson said.

"Our customers have told us they want this flexibility and sometimes that has a cost."

© Thomson Reuters 2017

Apple iPhone X

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Stunning design and display
Great cameras
Wireless charging
Assured, timely software updates

Bad
Costs a small fortune
First party apps not great in India
Fast charger not bundled

Read detailed Apple iPhone X review

Display 5.80-inch

Processor Apple A11 Bionic

Front Camera 7-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 3GB

Storage 64GB

Battery Capacity 2716mAh

OS iOS 11

Resolution 1125x2436 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.