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iPhone 7 Launch Event Highlights

iPhone 7 Launch Event Highlights

By Pranay Parab | Updated: 8 September 2016 10:06 IST

Highlights

Apple is hosting a special event in San Francisco
iPhone 7 and iPhone 7 Plus are the stars
Apple Watch Series 2 launched

All the new Apple Watch options

2016-09-08T00:42:16+0530

Cook just ended the event. Thanks for following this live blog. We hope you enjoyed it. Stay tuned to Gadgets 360 for to-the-second updates.

2016-09-08T00:33:00+0530

They have a live music performance. Sia is performing her new song live at the iPhone 7 launch.

2016-09-08T00:23:00+0530

Looks like he's wrapping up the event.

2016-09-08T00:21:00+0530

Tim Cook is on stage now.

2016-09-08T00:21:00+0530

AirPods cost $169 and will start shipping in October.

2016-09-08T00:20:00+0530

iOS 10 is launching on September 13.

2016-09-08T00:20:00+0530

No India on list of launch countries in the first two waves.

2016-09-08T00:20:00+0530

Pre-orders begin on September 9. Starts shipping on September 16.

2016-09-08T00:19:00+0530

The iPhone Upgrade program is now in US, UK and China.

2016-09-08T00:19:00+0530

iPhone SE is now on 16GB and 128GB. 6S and 6S Plus get 32 and 128GB variants.

2016-09-08T00:19:00+0530

iPhone 7 Plus starts at $769 for 32GB. Other variants are 128GB and 256GB.

2016-09-08T00:18:00+0530

Other variants are 128GB and 256GB.

2016-09-08T00:18:00+0530

iPhone 7 starts at $649 for 32GB.

2016-09-08T00:17:00+0530

All the major features of the Apple iPhone 7

2016-09-08T00:14:50+0530

A short video to sum up the iPhone on now.

2016-09-08T00:14:00+0530

Only storage and price announcements left now.

2016-09-08T00:14:00+0530

iPhone 7 lasts 2 hours longer than the 6S.

2016-09-08T00:13:00+0530

Battery numbers - longest battery life every in an iPhone, Schiller says. About 14-15 hours on WiFi.

2016-09-08T00:13:00+0530

Nothing proves performance like 400 flying monkeys, says Schiller.

2016-09-08T00:12:00+0530

We're able to render over 400 flying monkeys with a flawless frame rate, she says.

2016-09-08T00:11:00+0530

The effects look great, which isn't unexpected considering this is a demo. Weather effects are especially good.

2016-09-08T00:10:00+0530

She's talking about Oz Broken Kingdom, an action RPG.

2016-09-08T00:10:00+0530

Heather Price, co-founder of ThisGameStudio, on stage now.

2016-09-08T00:09:00+0530

Schiller says this will make console-level gaming possible on the iPhone. F1 2016 is coming to iPhone.

2016-09-08T00:09:00+0530

Graphics - 50 percent faster than A9 chip used in iPhone 6S.

2016-09-08T00:08:00+0530

Two other two are high-efficiency cores. One-fifth the power of the high-performance cores.

2016-09-08T00:07:00+0530

It has two high-performance cores. 40 percent faster than 6S.

2016-09-08T00:07:00+0530

A10 Fusion processor, with four-core processor with 3.3 billion transistor. It is a rocket ship.

2016-09-08T00:06:00+0530

#10. Performance.

2016-09-08T00:06:00+0530

iPhone 7 and 7 Plus, Apple Watch Series 2 includes Felica, an NFC technology used in Japan. Rolling out in October, along with transit on Apple Maps.

2016-09-08T00:05:00+0530

#9. Apple Pay.

2016-09-08T00:04:00+0530

Beats is launching the Solo 3 Wireless with 40 hours listening time. Powerbeats 3 is for workouts and a new Beats X series also launching. All have Apple's W1 chip.

2016-09-08T00:04:00+0530

You can put them in the case to charge them.

2016-09-08T00:03:00+0530

W 1 chip inside the Airpods. Here's what all they have inside. #AppleEvent

2016-09-08T00:03:28+0530

It connects to Mac and iPad via iCloud.

2016-09-08T00:03:00+0530

You open the AirPods case and a pop-up on your iPhone prompts you to connect. When you tap Connect you're connected. It's a one-step setup across all your devices.

2016-09-08T00:02:00+0530

The battery life is around 5 hours on a single charge.

2016-09-08T00:01:00+0530

You can double-tap the AirPods to activate Siri. It has a noise-reducing mic. The W1 chip lets you switch between Apple devices connected to it easily.

2016-09-08T00:00:00+0530

The all new Airpods. Wireless headphones . #AppleEvent

2016-09-08T00:00:01+0530

The AirPods have a W1 Apple-designed chip. No cable to connect them. They only play when you're ready to listen.

2016-09-07T23:59:00+0530

Apple AirPods. A video shows these new wireless headphones. This is a signature Jony Ive white background video.

2016-09-07T23:59:00+0530

#8: Wireless.

2016-09-07T23:57:00+0530

Our smartphones are packed with technologies and we all want more. All technologies are fighting for space and maintaining a single analog connector simply doesn't make sense, he says.

2016-09-07T23:57:00+0530

The reason to move on: Courage. Do something new that betters all of us.

2016-09-07T23:56:00+0530

There's an adapter for Lightning to 3.5mm adapter and it'll be included in the box with iPhone 7 and 7 Plus.

2016-09-07T23:56:00+0530

There are over 900 million Lightning connector devices in the world, he says.

2016-09-07T23:55:00+0530

#7. EarPods. They now connect over the Lightning port. Looks like the headphone jack is gone.

2016-09-07T23:54:00+0530

#iPhone7 stereo speakers. One on top. One at the bottom

2016-09-07T23:54:34+0530

Both iPhone 7 and 7 Plus have stereo speakers. They sound better, and have twice the volume, he says.

2016-09-07T23:54:00+0530

#6. Audio. Speakers first.

2016-09-07T23:53:00+0530

Schiller returns.

2016-09-07T23:53:00+0530

Instagram has updated all of its filters to take advantage of the wider colour gamut on the iPhone 7 and 7 Plus' displays.

2016-09-07T23:53:00+0530

Ian Spalter, head of design at Instagram, on stage to talk about how the app is using the new display.

2016-09-07T23:51:00+0530

#5. Display. Retina HD Display is 25% brighter than iPhone 6S and 6S Plus.

2016-09-07T23:50:00+0530

Depth of field on the iPhone 7 Plus. 2 examples

2016-09-07T23:50:17+0530

A free software update will bring this feature to iPhone 7 Plus users later this year.

2016-09-07T23:50:00+0530

We're not saying throw out your DSLRs. What we are saying is this is the best camera we've made in an iPhone, Schiller says. This is the best camera ever made in a smartphone.

2016-09-07T23:49:00+0530

You can see a real-time deep-depth preview with the iPhone 7 Plus.

2016-09-07T23:48:00+0530

Schiller is showing the bokeh effect and shallow depth-of-field. He says the iPhone 7 Plus uses machine learning to keep foreground subjects sharper in focus and create that depth-of-field.

2016-09-07T23:47:00+0530

Tap the picture to zoom in and click a picture with the telephoto lens. You can zoom to 1x to 10x. Beyond 2x is software zoom but it's much better now thanks to the second camera on the iPhone 7 Plus, Schiller says.

2016-09-07T23:44:00+0530

Dual lense on the #iPhone7 plus. One is a telephoto lense

2016-09-07T23:44:22+0530

This has been done to create a zoom feature for the iPhone.

2016-09-07T23:43:00+0530

Two 12MP cameras built-in on iPhone 7 Plus. One is wide-angle and the other is a 56mm telephoto.

2016-09-07T23:43:00+0530

It looks like iPhone 7 Plus will have a dual-camera setup.

2016-09-07T23:42:00+0530

It has a 12-MP rear camera with OIS.

2016-09-07T23:42:00+0530

It has a 7MP FaceTime HD camera.

2016-09-07T23:41:00+0530

Low-light photos are improved, Schiller says.

2016-09-07T23:40:00+0530

The sensor is also 30 percent more efficient and 60 percent faster.

2016-09-07T23:39:00+0530

Apple has designed its own image-signal processor for the camera.

2016-09-07T23:38:00+0530

It has a wider f/1.8 aperture. The iPhone 7 has a quad-tone flash. It has a flicker sensor and compensates for flickering artificial light.

2016-09-07T23:37:00+0530

iPhone 7 has just one camera but it has Optical Image Stabilisation (OIS). iPhone 7 Plus has this too.

2016-09-07T23:37:00+0530

Water and dust resistant. Plus the home button is now haptic and not a mechanical press button

2016-09-07T23:36:52+0530

#4: Camera.

2016-09-07T23:36:00+0530

#3. The new iPhones will be water- and dust-resistant. IP67 standard.

2016-09-07T23:35:00+0530

There are new feedbacks for notifications, messages, ringtones, etc.

2016-09-07T23:35:00+0530

The home button is now force sensitive, and has a new-generation taptic engine.

2016-09-07T23:34:00+0530

Looks like it's getting a big improvement.

2016-09-07T23:33:00+0530

#2: Home button.

2016-09-07T23:33:00+0530

10 new features. First up - design. iPhone 7 has a new finish called Jet Black. Antenna bands have almost disappeared. There's a second black - called just Black. Also available in Gold, Silver, and Rose Gold.

2016-09-07T23:33:00+0530

Phil Schiller, Apple's Senior VP of marketing, is on stage to talk about the iPhone 7.

2016-09-07T23:32:00+0530

Video over, Cook is back.

2016-09-07T23:31:00+0530

It has a pristine mirror-like surface, Ive's soothing voice says.

2016-09-07T23:30:00+0530

Here it is. The iPhone 7. Dual lense confirmed. Some design changes too. Piano black maybe the new color

2016-09-07T23:30:11+0530

Apple's Chief Design Officer Jony Ive is talking about it via one of his trademark videos.

2016-09-07T23:29:00+0530

Dual cameras confirmed. It's called iPhone 7. It's the best iPhone we've ever created.

2016-09-07T23:29:00+0530

He's finally moved on to the new iPhone.

2016-09-07T23:28:00+0530

Cook's speaking about HomeKit, and says over 100 products are coming soon that support HomeKit. Not sure if this is a big deal for India though.

2016-09-07T23:27:00+0530

We've covered all of this (iOS 10 features), just click here to read it all.

2016-09-07T23:27:00+0530

Cook is quickly summarising all the features of iOS 10.

2016-09-07T23:25:00+0530

Apple has sold more than one billion iPhones, he says.

2016-09-07T23:24:00+0530

Cook is back on stage. iPhone time.

2016-09-07T23:24:00+0530

The older Apple Watch gets the new Series 2 processor. It's now called Apple Watch Series 1. Priced at $269.

2016-09-07T23:23:00+0530

Apple Watch Nike+ will also be priced at $369.

2016-09-07T23:23:00+0530

Williams returns to stage. Says Apple Watch Series 2 will start at $369.

2016-09-07T23:23:00+0530

The watch band has a lot of holes... or should we call them pores? Available in four colours.

2016-09-07T23:22:00+0530

Apple Watch Nike Plus. Finally Nike gets rewarded for getting rid of the Nike Fuel Band

2016-09-07T23:21:39+0530

Edwards is just talking about notifications that motivate people to run.

2016-09-07T23:21:00+0530

You can just tell Siri to start a run with the Apple Watch Nike+.

2016-09-07T23:19:00+0530

Trevor Edwards, President of Nike brand is on stage to talk about this watch.

2016-09-07T23:17:00+0530

Apple's partnered with Nike to make Apple Watch Nike+. It's a watch designed for runners.

2016-09-07T23:17:00+0530

Faster, brighter, water-resistant, built-in GPS, and built with strict environmental standards in mind: Williams. He calls it the ultimate device for a healthy life.

2016-09-07T23:16:00+0530

There are new Hermes bands as well.

2016-09-07T23:15:00+0530

It's four times harder than Stainless Steel. It's white.

2016-09-07T23:15:00+0530

Ceramic!

2016-09-07T23:15:00+0530

Apple Watch Series 2 gets new styles: cases in Aluminium, Stainless Stell, as well as...

2016-09-07T23:14:00+0530

The demo shows a hiking app called Viewranger that lets you track your hike. With every point of interest in hikes supported in the app, it shows you a fun fact.

2016-09-07T23:14:00+0530

The Activity app shows a colour-coded display of varying speeds on the map. Again, runners are going to love this.

2016-09-07T23:12:00+0530

Apple Watch 2 has a built-in GPS. This is a boon for runners.

2016-09-07T23:11:00+0530

Williams says Apple Watch Series 2 has the brightest display Apple has ever shipped at 1000 nits.

2016-09-07T23:11:00+0530

The Apple Watch Series 2 has a dual-core processor that's 50 percent faster and a new GPU. Williams says Night Sky (astronomy app) has been able to add five times the level of detail in the Apple Watch Series 2.

2016-09-07T23:10:00+0530

This has two new workouts - open water swim and pool swim. We think swimmers are going to absolutely love this

2016-09-07T23:09:00+0530

They're showing their swimming simulator. Williams says the company put watches there for weeks at a time during testing.

2016-09-07T23:08:00+0530

The speaker system has been redesigned in Apple Watch Series 2. The speaker itself ejects water at the end of your workout, Williams says.

2016-09-07T23:08:00+0530

Yes. There is a new Apple Watch. Watch Series 2. It's water proof to 50 metres

2016-09-07T23:07:26+0530

It's water-resistant to a depth of 50 metres.

2016-09-07T23:07:00+0530

It's called Apple Watch Series 2. It's swim-proof, Williams says.

2016-09-07T23:06:00+0530

The video focuses a lot on fitness. Swim-proofing could be a game-changing feature for the Apple Watch.

2016-09-07T23:06:00+0530

Video playing first. Looks like this watch is swim-proof!

2016-09-07T23:05:00+0530

Williams is back on stage. A new Apple Watch is coming, he says!

2016-09-07T23:05:00+0530

The Apple Watch app for Pokemon Go will ship before the end of the year.

2016-09-07T23:04:00+0530

A Pikachu hatched from an egg in the demo. Lucky guy, the demonstrator.

2016-09-07T23:04:00+0530

The Apple Watch app does let you spin Pokestops and collect items.

2016-09-07T23:03:00+0530

There's a complication for to track Pokemon egg distance. You need to take out your iPhone to catch Pokemon though.

2016-09-07T23:03:00+0530

Pokemon Go on Apple Watch is now being demoed.

2016-09-07T23:01:00+0530

Pokemon Go. Now on the Apple Watch

2016-09-07T23:01:28+0530

He says Pokemon Go has been downloaded more than 500 million times. And trainers have collectively walked 4.6 billion km while playing the game.

2016-09-07T23:00:00+0530

Niantic Labs' CEO John Hanke is on stage to talk about Pokemon Go.

2016-09-07T23:00:00+0530

Pokemon Go will be on the Apple Watch.

2016-09-07T22:59:00+0530

Williams is talking about all the apps that work well on watchOS 3.

2016-09-07T22:59:00+0530

Jeff Williams, Apple COO, is on stage to talk about Apple Watch. He's talking about watchOS 3 first.

2016-09-07T22:57:00+0530

Apple Watch is also the top selling smartwatch. He says Apple Watch tops in customer satisfaction.

2016-09-07T22:56:00+0530

Apple Watch is second in watch sales, right behind Rolex, Cook says.

2016-09-07T22:55:00+0530

Apple Watch first.

2016-09-07T22:54:00+0530

Tim Cook returns to stage. Finally product update time?

2016-09-07T22:54:00+0530

You can work on iWork from Mac, iPhone, iPad, and even the Web.

2016-09-07T22:53:00+0530

They're editing an Apple keynote slide in iWork's Keynote app. On stage, live!

2016-09-07T22:52:00+0530

Google Docs has had it for some time now, Apple is catching up. But this is a big move to push people towards iWork.

2016-09-07T22:51:00+0530

Apple's announced real-time collaboration for iWork.

2016-09-07T22:51:00+0530

Cook's now talking about the iWork suite of products for education.

2016-09-07T22:50:00+0530

It teaches kids Apple's Swift programming language. More than 100 schools around the world have planned to teach the language, Cook says.

2016-09-07T22:50:00+0530

Apple's created a program called Everyone Can Code. To help students learn coding.

2016-09-07T22:49:00+0530

Apple is giving Macs, iPads, and Apple TVs to plenty of schools across America.

2016-09-07T22:48:00+0530

He's talking about ConnectED, a US program for educating schoolkids.

2016-09-07T22:48:00+0530

He's talking education.

2016-09-07T22:46:00+0530

Cook returns to stage.

2016-09-07T22:46:00+0530

They've also prepared Super Mario stickers for iOS 10.

2016-09-07T22:46:00+0530

Super Mario Run is releasing in time for holidays in 2016.

2016-09-07T22:45:00+0530

You just keep running, jumping and collecting coins till time runs out.

2016-09-07T22:44:00+0530

The game has a new battle mode called Toad Rally.

2016-09-07T22:43:00+0530

He says you can easily play while holding on to a handle on the subway, eating a hamburger, or while holding an apple.

2016-09-07T22:43:00+0530

2016-09-07T22:42:51+0530

Mario automatically runs and looks great. The goal is to collect as many coins as you can before time runs out.

2016-09-07T22:42:00+0530

They're showing a game demo now.

2016-09-07T22:41:00+0530

The game will be called Super Mario Run.

2016-09-07T22:41:00+0530

He's called a translator on stage because he's not comfortable speaking English.

2016-09-07T22:41:00+0530

Nintendo's Shigeru Miyamoto is now on stage.

2016-09-07T22:40:00+0530

This is huge.

2016-09-07T22:40:00+0530

Mario is coming to iPhone and iPad!

2016-09-07T22:39:00+0530

The iPhone and the iPad are the most popular game devices in the world

2016-09-07T22:39:00+0530

App Store generated 2x the revenue of our closest competitor in the last quarter: Cook.

2016-09-07T22:39:00+0530

140 billion apps have now been downloaded from the App Store: Cook

2016-09-07T22:38:00+0530

App Store next.

2016-09-07T22:37:00+0530

Cook is talking up Apple Music exclusives.

2016-09-07T22:36:00+0530

Apple Music has grown to 17 million subscribers: Cook

2016-09-07T22:35:00+0530

Apple Music updates are first. Carpool Karaoke coming to Apple Music next year.

2016-09-07T22:35:00+0530

Tim Cook Arrives. After a funny video

2016-09-07T22:35:13+0530

And Apple CEO Tim Cook's on stage.

2016-09-07T22:34:00+0530

Now they're singing Sweet Home Alabama in a carpool karaoke.

2016-09-07T22:34:00+0530

Tim Cook is riding with James Corden in the video.

2016-09-07T22:33:00+0530

And it begins. Apple Event

2016-09-07T22:32:34+0530

The video features jokes about iPhone 7 leaks. And now Cook and the driver of the car he's in are singing a One Republic song.

2016-09-07T22:32:00+0530

The event has begun. This begins with a video featuring Tim Cook!

2016-09-07T22:31:00+0530

The event is about to begin. Live updates will begin soon.

2016-09-07T22:25:00+0530

Apple goes healthy. All kinds of fresh cold pressed juices at the event. Does that mean the new iPhone 7 will be thinner and fitter :)

2016-09-07T21:37:13+0530

Breakfast at the Apple event. Just before the doors open and food is forgotten about

2016-09-07T21:36:55+0530

We'll be bringing in live updates right here and via @Gadgets360 on Twitter. Stay tuned.

2016-09-07T21:04:00+0530

Apple's iPhone 7 launch event is scheduled to begin at 10.30 pm IST.

2016-09-07T21:01:00+0530

About one tenth of the world media getting all set outside the event area

2016-09-07T20:50:04+0530

Early morning at the apple event and the lines already building up

2016-09-07T20:20:44+0530

Apple is hosting a special event in San Francisco. If your Internet is too slow to catch the live stream or if you're stuck in a place where you can't catch the launch live, our live blog will help you catch all the action live.

(Also see: Apple Launches iPhone 7 With Water Resistance, No Headphone Jack)

Apple's smartphone launch is the company's biggest event every year. This year the company has launched the iPhone 7. The most controversial move is expected to be the removal of the headphone jack, but it will be interesting to see how Apple justifies this move. The company might unveil new wireless headphones with custom Bluetooth technology and new Beats headphones. There have been plenty of leaks already hinting at everything from specifications to new colour options. But none of these things are official yet, so we're looking forward to the launch to see how many rumours are true and if Apple has any surprises in store. As for iPhone 7 India launch, we hope it happens in the first wave.

The other big launch at the event is Apple Watch 2. It's likely to be thinner, feature a GPS, and have more battery life. There are bound to be some performance improvements as well. The Apple Watch 2 is expected to be focused on fitness and we'll obviously find out more soon.

Other than that we don't expect Apple to make more hardware announcements, with new Macs expected in October 2016. If the iPad gets an upgrade, we'll be surprised. However, we do expect iPhone 6s and iPhone 6s Plus to get a price cut. For India, the biggest announcement could end up being a price cut on the iPhone SE, but we're not sure if that's going to happen.

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