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iPhone 6 Sales Drive Apple to 'Record Quarter': Report

iPhone 6 Sales Drive Apple to 'Record Quarter': Report

By Ketan Pratap | Updated: 4 December 2014 13:55 IST

Data released on Wednesday has claimed that Apple is on its way to a "record quarter" thanks to the iPhone 6 and iPhone 6 Plus sales in major markets.

According to data from Kantar Worldpanel ComTech, Apple saw huge rise in sales in the quarter ending October 2014 that led the firm to account for 39.5 percent of British smartphone sales - "it's highest ever level".

Across Europe, the data reveals Android sales were leading at 69.4 percent; though they did record a fall of 2.5 percent in the quarter. Apple, on the other hand, saw a rise of 5.7 percent recorded 20.7 percent overall sales. Windows Phone stood third with a market share of 8.7 percent of the market.

(Also see: iPhone 6 or iPhone 6 Plus - Which One Is More Popular? We Finally Have Some Data)

Talking about the new data, Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech said, "Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6. In major European economies, the US and Australia, Apple's share of sales has risen."

Some of the insights from the data include the fact early adopters of the iPhone 6 (Review | Pictures) in Great Britain were typically in the age groups of 16-24 year olds (34 percent of sales), while the top reasons owners gave for buying an iPhone 6 were 4G capability (51 percent), screen size (49 percent) and design (45 percent). The data claimed that the iPhone 6 outsold the 6 Plus by a 4:1 ratio.

(Also see: Apple Posts Strong Quarterly Results on iPhone Sales)

"This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5 percent. Most of these sales were driven by loyal Apple users. Some 86 percent of British buyers upgraded from an older iPhone model, only 5 percent switched across from Samsung," Sunnebo added.

For the US market, Kantar Worldpanel ComTech's data revealed that the Cupertino-based giant's sales rose by 0.7 percent in three months ending October against the same period last year.

It notes, "Verizon (42.2 percent) and AT&T (41.4 percent) took an almost equal share of iPhone 6 sales, but AT&T held an impressive 63 percent share of iPhone 6 Plus sales, showing that it was being favoured on larger screen devices." In US, the iPhone 6 outsold the iPhone 6 Plus (Review | Pictures) by a 3:1 ratio; though the data suggested that iPhone 6 Plus owners were older than iPhone 6 buyers.

"Overall, iPhones made up four out of the five best-selling models over the past three months," it added.

Kantar's Chief Researcher and U.S. Head, Carolina Milanesi told Techcrunch, "The iPhone 5s was the second best-selling iPhone model with 26 percent, and the iPhone 5c was third with 18 percent. The iPhone 6 Plus captured 10 percent of iOS sales."

(Also see: iPhone 6 and iPhone 6 Plus Cannibalising iPad Usage, Suggests Pocket)

For the Chinese market, the data claimed that Apple's share grew by a small 0.2 percent in the three months ending October. Notably, the iPhone 6 and iPhone 6 Plus went on sale in China on October 17, and the data suggests despite of shorter availability duration, the iPhone 6 was third best selling device in the month of October.

The data pointed that Chinese handset maker Xiaomi was the dominating manufacturer in China with its Redmi Note as the top selling model in October.

Apple iPhone 6

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Thin, light, easy to handle
Excellent camera
Superb performance
Reasonably good battery life

Bad
Limited storage

Read detailed Apple iPhone 6 review

Display 4.70-inch

Processor Apple A8

Front Camera 1.2-megapixel

Rear Camera 8-megapixel

RAM 1GB

Storage 16GB

Battery Capacity 1810mAh

OS iOS 8.0

Resolution 750x1334 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

Apple iPhone 6 Plus

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Fantastic performance
Very good battery life
Excellent camera

Bad
Large and awkward to use
Lacks software optimisations

Read detailed Apple iPhone 6 Plus review

Display 5.50-inch

Processor Apple A8

Front Camera 1.2-megapixel

Rear Camera 8-megapixel

RAM 1GB

Storage 16GB

Battery Capacity 2915mAh

OS iOS 8.0

Resolution 1080x1920 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

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Further reading: Apple, Mobiles, iPhone 6, iPhone 6 Plus

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More