iPhone 16 Series Sales Match Apple’s Expectations, Low Demand for Base Models: Kuo

Demand for the iPhone 16 Pro is claimed to match that of the iPhone 15 Pro from last year, the analyst suggests.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 10 October 2024 09:33 IST

iPhone 16 Series Sales Match Apple’s Expectations, Low Demand for Base Models: Kuo

Photo Credit: Apple

With iPhone 16 series, Apple has introduced Action button on all models

Highlights

Low demand for iPhone 16 and iPhone 16 Plus, suggests analyst
iPhone 16 Pro shipments match last year’s numbers
Apple’s focus remains on the US market post Apple Intelligence rollout

iPhone 16 series was launched by Apple at a special event held in September at Apple Park in California. The latest smartphone lineup from the Cupertino-based tech giant boasts features like a powerful A18 family of chipsets, improved design, an Action button on all models, and a new dedicated Camera Control button. Courtesy of these factors, the sales of the iPhone 16 models are said to have been meeting Apple's expectations.

iPhone 16 Sales

In a post on X (formerly Twitter), TF International Securities analyst Ming-Chi Kuo provided updates regarding the sales of the iPhone 16 series. It is suggested that demand for the smartphone series, especially the iPhone 16 Pro models, has met Apple's expectations so far and its assembly orders remain unchanged.

iPhone 16 shipment updates

1. Assembly orders almost remain unchanged. Suppliers had been asked to continue producing two Pro models during China's National Day holiday, indicating that demand for the Pro models has generally met expectations so far.

2. Some component orders…
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) October 9, 2024

Meanwhile, demand for the iPhone 16 Pro is claimed to match that of the iPhone 15 Pro from last year. It also benefits from shorter shipping times than its predecessor, which was widely reported to be in short supply in the initial weeks of its sale.

However, that is not the case for the base models. As per Kuo, the iPhone 16 and iPhone 16 Plus sales “remains lackluster”. Thus, Apple has reduced the component orders for mid-November onwards by a 3-5 percent margin, especially for the aforementioned models.

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The analyst suggests Apple's next focus will be on meeting the demand in the US when Apple Intelligence — its suite of artificial intelligence (AI) features for iPhone and other devices — is rolled out. The AI features are expected to arrive with the iOS 18.1 update later this month and speculation suggests October 28 as the most likely date of its release.

According to Kuo, the iPhone 16 production may remain at 88-89 million units in the fourth quarter of 2024, similar to previously predicted numbers. If this turns out to be true, it would be slightly lower than the iPhone 15 series' production numbers which were reported to be about 90-91 million units.

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 18

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Iphone 16, iPhone 16 Pro, iPhone 15, iPhone 15 Pro, Apple

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More