Apple to Produce More iPhone 16 Pro, iPhone 16 Pro Max Models This Year: Report

Apple will reportedly produce a total of 90.1 million units of the iPhone 16 lineup.

Written by Nithya P Nair | Updated: 26 August 2024 12:56 IST

Apple to Produce More iPhone 16 Pro, iPhone 16 Pro Max Models This Year: Report

Photo Credit: Apple

Apple launched iPhone 15 Pro Max at its 'Wonderlust' event on September 12 last year

Highlights

Apple plans to produce more iPhone 16 Pro Max models
iPhone 16 Pro series may account for 67 percent of total production
Apple is expected to announce iPhone 16 series on September 10

The iPhone 16 series, likely to include the standard iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, is believed to debut in the second week of September. As excitement builds around the launch of the next iPhone lineup, a new report reveals details about Apple's production plans for this year. The Cupertino-based company is reportedly gearing up to produce about 90.1 million iPhone units this year, and the iPhone 16 Pro Max will make up 37 percent of the total production. This latest finding signals Apple's strong faith in the demand for its new iPhone Pro models.

Apple May Produce More iPhone Units This Year

As per a report by the Korean outlet The Elec, for the iPhone 16 series, Apple aims to produce around 90.1 million units. The standard iPhone 16 is said to consist of 24.5 million units of the total mix, while the iPhone 16 Plus could come at 5.8 million. The iPhone 16 Pro will reportedly amount to 26.6 million units of the total production, while the iPhone 16 Pro Max could amount to 33.2 million of the total mix.

As a percentage, the standard iPhone 16 and iPhone 16 Plus will reportedly make up 27 percent and 6 percent of the total production, respectively. The iPhone 16 Pro and iPhone 16 Pro Max are said to have a 30 percent and 37 percent share of shipments, respectively. This indicates that the iPhone 16 Pro series will account for 67 percent of total production, with the remaining 33 percent consisting of the non-Pro models.

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This is a slight increase from last year's ratio, indicating that Apple expects higher shipments of the iPhone 16 Pro models compared to the standard variants. The iPhone 15 Pro Max and iPhone 15 Pro reportedly sat at 60 percent of the total production last year.

iPhone 16 Pro Dummy Units Show Off Four Colourways

Apple is expected to announce the iPhone 16 series on September 10. The Pro models are said to run on Apple's rumoured A18 Pro chip, while the non-Pro models are tipped to be equipped with an A18 Bionic chip. All phones in the lineup could offer on-device AI features.

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Apple, iPhone 16 Pro Max, iPhone 16 Pro, iPhone 16, iPhone 16 Plus, iPhone 16 Series

Nithya P Nair

Email Nithya P Nair

Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More