iPhone 16 Plus Pre-Orders Saw 48 Percent Increase YoY, Low Demand for ‘Pro’ Models: Ming-Chi Kuo

First weekend pre-order sales of iPhone 16 series are estimated to be about 37 million units – a decrease of about 12.7 percent compared to last year.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 16 September 2024 13:07 IST

iPhone 16 Plus Pre-Orders Saw 48 Percent Increase YoY, Low Demand for ‘Pro’ Models: Ming-Chi Kuo

Photo Credit: Apple

iPhone 16 series sale kicks off on September 20 globally and in India

Highlights

iPhone 16 Plus pre-orders see a 48 percent growth compared to last year
Apple’s top-end Pro models are seeing low demand, says analyst
Lack of Apple Intelligence at launch said to be one of the factors

iPhone 16 series pre-orders began on September 13 but the demand for most models globally has been high, according to a market analyst. Apple's top performer is said to be the iPhone 16 Plus which has seen the highest growth in pre-orders compared to the previous generation. On the other hand, iPhone 16 Pro and iPhone 16 Pro Max models are seeing lower demand despite shorter delivery times and up to 100 percent more units ready for shipment.

iPhone 16 Series Pre-Order Demand

In a blog post, TF Securities analyst Ming-Chi Kuo revealed both iPhone 16 and iPhone 16 Plus have seen more year-on-year (YoY) demand compared to their previous counterparts. The standard model is said to have 10 percent more first weekend pre-orders, while the Plus variant's demand is a staggering 48 percent more, despite higher average delivery time compared to iPhone 15 Plus.

The total first weekend pre-order sales of the iPhone 16 series are estimated to be approximately 37 million units – a decrease of about 12.7 percent compared to last year. One of the major contributing factors is said to be a falling demand for the iPhone 16 Pro models. The pre-order volumes for the iPhone 16 series are attributed to the introduction of the new tetraprism lens on the iPhone 16 Pro, as well as a stable pricing strategy as last year.

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According to Kuo, the lack of Apple Intelligence features (the company's artificial intelligence suite) at launch may be one of the reasons behind the low pre-order numbers. Features such as writing tools, a smarter Siri, Clean Up tool, and Image Playground were previewed by the Cupertino-based tech giant at its Worldwide Developers Conference (WWDC) 2024 in June. Although a handful of them are slated to make their debut with the iOS 18.1 update next month, some have been delayed till next year.

However, the analyst further suggested that there is still hope for Apple to increase its iPhone 16 sales following the release of Apple Intelligence as well as during the holiday season. The tech giant is tipped to implement aggressive strategies to revive the market demand of its flagship new iPhone models.

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Plus

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Stunning display
Solid build quality and lovely colour options
Battery life is bonkers on this one
Excellent for gaming and performance (in general)
Improved cameras

Bad
Still offers a 60Hz refresh rate and misses out on AOD (always-on display)
No fast charging
Comes with USB 2
No Apple Intelligence features out of the box

Read detailed Apple iPhone 16 Plus review

Display 6.70-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 18

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 16, iphone 16 pre order, iPhone 16 Plus, iPhone 16 Plus pre order, iPhone 16 Pro, iPhone 16 Pro Max, iphone 16 pro max pre order, Apple

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More