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iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report

iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report

Despite an increase in price for the top-of-the-line model, Apple reportedly saw increased demand for the iPhone 15 Pro models in October.

Written by David Delima, Edited by Siddharth Suvarna | Updated: 28 November 2023 13:05 IST

iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report

Apple's iPhone 15 Pro Max (pictured) is more expensive than its predecessor

Highlights

Apple's iPhone 15 Pro models are reportedly growing in popularity
Demand for the iPhone 15 series also appears to be rising
The iPhone 15 Pro Max comes with better hardware and is more expensive

iPhone 15 Pro and iPhone 15 Pro Max were launched earlier this year and Apple's high-end handsets could be on their way to becoming the most popular models in the series, according to a report. Market research firm Display Supply Chain Consultants (DSCC) reports that the iPhone 15 Pro and iPhone 15 Pro Max made up 71 percent of the panels shipped for the iPhone 15 series in October, up from 65 percent a month before. This year, Apple increased the prices of the iPhone 15 Pro Max due to camera and storage upgrades.

According to DSCC's latest Monthly Flagship Smartphone Tracker report, the iPhone 15 series also appears to be growing in popularity compared to the iPhone 14 and iPhone 13 series that were launched in 2022 and 2021, respectively. Based on shipment data for the iPhone 15 series, it appears that the latest models grew 16 percent over the iPhone 14 lineup, while they were 21 percent higher than the panel shipments for the iPhone 13 series of smartphones.

Apple's iPhone 15 Pro and iPhone 15 Pro Max models are growing in popularity, with a 6 percent rise (to 71 percent) in the share of iPhone 15 series panels shipped in October, according to the report. The iPhone maker could see increased growth in the coming months.

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It is worth noting that the increase in shipments for the Pro models comes despite a price hike for the more advanced iPhone 15 Pro Max model. The top-of-the-line model features a periscope camera setup for improved optical zoom and the base option now comes with 256GB of inbuilt storage — double the amount available on its predecessor.

The Cupertino company's largest supplier for the panels on the iPhone 15 series is Samsung Display and the South Korean tech conglomerate had an 81 percent share — down one percent and up two percent compared to the iPhone 14 and iPhone 13 models in the same period last year.

Other firms have also started making panels for the iPhone 15 series — LG is reportedly manufacturing iPhone 15 Pro Max displays with an 18 percent share in panel shipments in October. Meanwhile, China's BOE had a 1 percent share in iPhone 15 panel shipments. Both companies also produce displays for previous iPhone models.

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iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 13

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Versatile cameras
Sharp, bright display
Good battery life

Bad
Standard display refresh rate, intrusive notch
Expensive

Read detailed Apple iPhone 13 review

Display 6.10-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 15

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 15, iPhone 15 demand, iPhone 15 series, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 display, iPhone 15 Pro shipments, iPhone 15 Pro Max shipments, DSCC, Apple

David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More