iPhone 15 Pro and iPhone 15 Pro Max Prices Could Increase for First Time Since 2017: Report

Apple last hiked the price of its premium iPhone models with the launch of the iPhone X.

Written by Nithya P Nair, Edited by David Delima | Updated: 16 March 2023 11:41 IST

iPhone 15 Pro and iPhone 15 Pro Max Prices Could Increase for First Time Since 2017: Report

Photo Credit: Apple

iPhone 14 series was launched in September last year

Highlights

iPhone 15 is expected to be unveiled by the company in September
The upcoming models are tipped to feature a titanium frame
iPhone 15 Pro and iPhone 15 Pro Max could feature an A17 Bionic SoC

iPhone 15 series — comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max — is likely to be unveiled sometime in September this year, based on the Cupertino company's previous launch schedules. However, unlike previous models, the iPhone 15 Pro and iPhone 15 Pro Max models will come with a higher price tag, an analyst has claimed. The price increase could be attributed to several leaked hardware upgrades, including a periscope camera, titanium frame, solid-state buttons, and more RAM. The iPhone 15 Pro models are expected to be powered by a next-generation A17 Bionic chip.

A report by MacRumors citing a research note by analyst Jeff Pu, claims that the upcoming iPhone 15 Pro models will be more expensive this year. The analyst says that the increased cost may be because of several rumoured hardware upgrades. These upgrades could include a periscope lens, a new titanium frame, solid-state buttons with haptic feedback from additional Taptic Engines, an A17 Bionic chip, and increased RAM.

Over the last five years, Apple has managed to keep the starting price of its iPhone Pro models unchanged in the US. Due to the strong dollar, the latest iPhone models have become more expensive for buyers in countries outside the US. If the new report turns out to be true, it would be the first price increase of iPhone models in the US since the iPhone X was announced in 2017.

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In the US market, the iPhone 14 Pro was launched at $999 (roughly Rs. 79,555) while the iPhone 14 Pro Max was priced at $1099 (roughly Rs. 87,530). The vanilla iPhone 14 price starts at $799 (roughly Rs. 63,700) and the iPhone 14 Plus starts at $899 (roughly Rs. 71,600).

In India, iPhone 14 Pro pricing starts at Rs. 1,29,900 with the top-of-the-line iPhone 14 Pro Max priced at Rs. 1,39,900. The iPhone 14 is currently available for Rs. 79,900 while the iPhone 14 Plus sells for Rs. 89,900.

This is not the first time Apple has been rumoured to increase pricing for its iPhone 15 Pro models. In January, a Weibo report suggested that iPhone 15 Pro and iPhone 15 Pro Max models could be priced higher than the existing iPhone 14 Pro models. It claimed that a price increase has been done to “widen the gap” between the upcoming iPhone 15 Pro models and the iPhone 15 Plus model.

iPhone 14, iPhone 14 Plus Yellow Variant Can Be Pre-Booked at This Price

Apple is expected to release the iPhone 15 series in September this year. However, no date has yet been revealed by the Cupertino company.

Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Pro Max

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 16

Resolution 2796x1290 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Superb display with always-on mode
Excellent overall performance
Good battery life
All cameras take high-quality stills and video
Regular iOS updates for many years

Bad
Extremely expensive
Relatively slow charging and transfer speed
Gets warm under heavy workloads
Limited customisation for Dynamic Island

Read detailed Apple iPhone 14 Pro review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 16

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Plus

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use
Excellent battery life

Bad
Dated design and notch
Same SoC as iPhone 13 series
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 Plus review

Display 6.68-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Apple, iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 Ultra, iPhone 14 Pro, iPhone 14 Pro Max

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More