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iPhone 15 Pro Max Faces Production Challenges Amid 'Robust Demand' and Shipping Delays: Ming Chi Kuo

iPhone 15 Pro Max Faces Production Challenges Amid 'Robust Demand' and Shipping Delays: Ming-Chi Kuo

iPhone 15 Pro Max is facing "more pronounced" production challenges than the other three models leading to increased delays, according to an analyst.

Written by David Delima, Edited by Siddharth Suvarna | Updated: 18 September 2023 11:31 IST

iPhone 15 Pro Max Faces Production Challenges Amid 'Robust Demand' and Shipping Delays: Ming-Chi Kuo

iPhone 15 and the iPhone 15 Plus (left) along with the iPhone 15 Pro and iPhone 15 Pro Max

Highlights

iPhone 15 Pro Max production reportedly started after the other models
Demand for Apple's iPhone 15 Pro is said to be lower than the 15 Pro Max
The regular models are seeing demand "on par" with last year's iPhone 14

iPhone 15 Pro Max — Apple's top-of-the-line model launched at its 'Wonderlust' event last week — is seeing robust demand after preorders for the handset opened on September 15, according to TF International Securities analyst Ming-Chi Kuo. This year, the Pro Max model features a more advanced telephoto camera with improved optical zoom support. However, the analyst states that iPhone 15 Pro Max production challenges are "more pronounced" compared to other models, even as the deliveries for the top-of-the-line model have been delayed to November in some regions.

Kuo states in a Medium post that the demand for the new iPhone 15 Pro Max is "robust" and higher than the iPhone 14 Pro Max that was launched by the company last year. Unlike its larger sibling, the iPhone 15 Pro model demand is weaker than its predecessor and the analyst suggests that this is because more customers are interested in the iPhone 15 Pro Max this year.

Unlike the iPhone 15 Pro, the Cupertino company's regular iPhone 15 and iPhone 15 Plus models are seeing demand that is "roughly on par" with the handsets launched by Apple last year, according to Kuo. This year, Apple introduced some notable changes to the iPhone 15 and iPhone 15 Plus models, including the company's Dynamic Island and a 48-megapixel primary camera that arrived with the iPhone 14 Pro models last year.

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While the demand for Apple's iPhone models typically causes some delay in deliveries every year, the analyst points out that the iPhone 15 Pro Max is facing lengthy delays this year. In some regions, including the US, the top-of-the-line model is expected to be delivered to some customers in November.

Kuo claims that the iPhone 15 Pro Max — which entered mass production later than the company's other smartphones — is facing "more pronounced" production challenges compared to other models. Apple unveiled the iPhone 15 series of smartphones at its 'Wonderlust' launch event on September 12, and preorders for all four models began three days later. The handsets will go on sale in India and in global markets on September 22.

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iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 15 Pro Max, iPhone 15, iPhone 15 Pro, iPhone 15 Plus, iPhone 15 demand, iPhone 15 series, iPhone, Apple

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More