iPhone 15 Series Average Selling Price Will Rise to $925, 250 Million Older Models Awaiting Upgrade: Dan Ives

Apple Services will see double-digit growth and touch the $100 billion (roughly Rs. 8,24,500 crore) mark, according to Wedbush analyst Dan Ives.

Written by David Delima, Edited by Siddharth Suvarna | Updated: 12 June 2023 13:40 IST

iPhone 15 Series Average Selling Price Will Rise to $925, 250 Million Older Models Awaiting Upgrade: Dan Ives

Photo Credit: Apple

iPhone 14 Pro lineup (pictured) is likely to be succeeded by the iPhone 15 series of smartphones

Highlights

iPhone 15 series is expected to arrive in the third quarter of 2023
The average selling price of the smartphone lineup could increase
The iPhone 15 lineup is tipped to debut with notable hardware upgrades

iPhone 15 series is expected to be unveiled later this year as the successor to the current-generation iPhone 14 lineup. The company's upcoming handsets are tipped to feature hardware upgrades such as a periscope camera for the top-of-the-line Pro model, as well as USB Type-C ports. According to a noted Wall Street analyst, Apple's purported iPhone 15 series of smartphones will push owners of millions of older iPhone models to upgrade their handsets, despite an expected increase in pricing for the upcoming phones.

Apple typically launches new iPhone models in the third quarter of the year, and the company is expected to launch the iPhone 15 series — comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max — later this year. Wedbush analyst Dan Ives recently told CNBC that around 250 million iPhone models have not been upgraded over the past four years and the arrival of the iPhone 15 lineup could prompt new purchases and boost Apple's sales.

Pricing for the upcoming iPhone 15 lineup will be higher than the company's existing models, according to Ives. The average selling price of the iPhone 15 series will be $925 (roughly 76,300), according to a report by Business Insider citing a research note issued by Ives. The analyst is not the first to predict that the iPhone 15 series pricing could be hiked by Apple. As usual, the company has not made any announcements related to the launch or pricing for the iPhone 15 series of smartphones.

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Ives also says that Apple Services will see double-digit growth and is expected to touch the $100 billion (roughly Rs. 8,24,500 crore) mark. He also adds that the new Apple Vision Pro will help boost the company's Internet focussed services — such as Apple TV+, App Store, iCloud, and Apple Music.

This year, the company is expected to bring notable hardware upgrades to some of its upcoming models. The purported top-of-the-line iPhone 15 Pro Max is said to feature a reworked camera layout in order to make room for a new periscope lens. Meanwhile, the iPhone 15 and iPhone 15 Plus are tipped to feature the 48-megapixel camera that debuted on the iPhone 14 Pro models. Apple is expected to announce the iPhone 15 series of smartphones later this year.

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Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 15, iPhone 15 Pro, Apple

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More