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iPhone 15 Best Selling Smartphone Globally in Q3 2024 as Samsung Takes Most Spots: Counterpoint

iPhone 15 Best-Selling Smartphone Globally in Q3 2024 as Samsung Takes Most Spots: Counterpoint

Report suggests there's a growing preference for high-end phones.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 8 November 2024 10:29 IST

iPhone 15 Best-Selling Smartphone Globally in Q3 2024 as Samsung Takes Most Spots: Counterpoint

Photo Credit: Apple

Apple's iPhone 15 series took the top three spots in the list

Highlights

Top 10 smartphones contributed to 19 percent of the market share
Apple and Samsung finished as the top contributors, analysis suggests
Redmi Note 13C 4G took the ninth spot on the list

Apple topped the global best-selling smartphones list in the third quarter (Q3) of 2024, according to a report by a market research firm. The Cupertino-based tech giant took the top three spots, headlined by multiple models from its iPhone 15 series. Meanwhile, Samsung grabbed the most spots in the list, with a Galaxy S device entering the top 10 rankings for the first time since 2018. The top 10 models contributed to a share of 19 percent of the total smartphone market.

Top 10 Best-Selling Smartphones

According to Counterpoint Research's Global Handset Model Sales Tracker, the iPhone 15 was the best-selling smartphone in the world in Q3 2024. It was closely followed by the iPhone 15 Pro Max and the iPhone 15 Pro which took the second and third spots in the list, respectively. In total Apple managed to grab four spots, with the iPhone 14 also joining the lineup in the seventh place.

Top 10 Best-Selling Smartphones Globally in Q3 2024
Photo Credit: Counterpoint Research

The research note suggests growing user preference for high-end smartphones is helping Apple bridge the sales gap between its standard and Pro models. It is the first time in a third quarter that the Pro variants contributed to half of the total iPhone sales in Q3, helping Apple achieve higher-value device sales.

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On the other hand, Samsung was the original equipment manufacturer (OEM) with the most smartphones in the list; five. Four of these devices belonged to the budget A-series. However, the Samsung Galaxy S24 managed to grab the tenth place, becoming the first Galaxy S-series device to enter the top 10 rankings since 2018. The South Korean technology conglomerate is said to have larger customer segments in the entry and mid-price bands across geographies.

Both Apple and Samsung are expected to maintain their positions at the top courtesy of the introduction of artificial intelligence (AI) on their smartphones. iPhone models get AI features with Apple Intelligence while Samsung handsets are powered by Galaxy AI. Both tech giants were joined by a budget device — the Redmi 13C 4G — which finished ninth in the rankings. Xiaomi was the only other manufacturer which managed to achieve high sales numbers apart from Apple and Samsung in Q3 2024.

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

Samsung Galaxy S24

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Compact design
Vibrant 120Hz display
Capable processor
Good overall camera performance

Bad
Average battery life
Recycled design
AI features free till 2025

Read detailed Samsung Galaxy S24 review

Display 6.20-inch

Processor octa-core

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

Battery Capacity 4000mAh

OS Android 14

More Samsung mobiles Samsung mobiles price in India

Redmi 13C

KEY SPECS
NEWS

Display 6.74-inch

Processor MediaTek Helio G85

Front Camera 5-megapixel

Rear Camera 50-megapixel + 2-megapixel + 2-megapixel

RAM 4GB, 6GB, 8GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 13

More Xiaomi mobiles Xiaomi mobiles price in India

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Further reading: Global Smartphone Sales, Apple, Samsung, Xiaomi, iPhone 15, Samsung Galaxy S24, Counterpoint

Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More