iPhone 14 Early Announcement, Shipment Could Help Apple Minimise Recession Risk on Demand

Apple reportedly fared good in terms of shipments of its products.

iPhone 14 Early Announcement, Shipment Could Help Apple Minimise Recession Risk on Demand

iPhone 14 may be launched on September 7

Highlights
  • iPhone 14 series may get four models
  • The pro models may be priced $100 higher than predecessors
  • iPhone 14 launch event may also see debut of Apple Watch

iPhone 14 may reportedly be announced on September 7 as against the previous alleged date of September 13. While it may not look like a big deal to us, but from Apple's point-of-view, an early announcement and shipment could help the company minimise the impact of recession risk on demand, as per known analyst Ming-Chi Kuo. He also says that early announcement/ shipping date could be one of the reasons why Apple offered a positive outlook for the third quarter of 2022 (3Q22) in the last earnings call.

Kuo tweeted that since the “global recession risk is still growing and unpredictable,” a move to announce/ ship the iPhone 14 series of smartphones as soon as possible may minimise the impact of recession risk on demand. Apple typically announces iPhone models and other products such as Apple Watch and these products are released in stores about a week and a half after they are unveiled. Apple is expected to stick to that pattern this year.

The news comes two days after Bloomberg's Mark Gurman cited people with knowledge of the matter as saying that Apple is aiming to hold a launch event on September 7 to unveil the iPhone 14 line. iPhones are said to generate more than half its sales. Gurman says that Apple is updating its flagship product at a time when consumers cope with inflation and a shaky economy. But it is said to have been faring better than its peers.

This is echoed by a report, which claims that Apple has successfully minimised the effect of supply chain constraints in its product launches as compared to all other players in the market. “Of course, some products such as Studio Display and new MacBooks suffered a bit from availability, but the Cupertino company was able to handle iPhone shipments pretty well,” the report said.

Apple is expected to launch four models in its iPhone 14 series: iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max. Reports have suggested that the iPhone 14 Pro and iPhone 14 Pro Max could get a $100 price hike (roughly Rs. 8,000) in comparison to last year's iPhone 13 Pro and iPhone 13 Pro Max.


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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright, crisp 120Hz display
  • Excellent construction quality
  • Good battery life
  • Great overall performance
  • Versatile cameras
  • Bad
  • Extremely expensive
  • Bulky and heavy
  • Display notch in 2021
Display 6.10-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB, 1TB
Battery Capacity 3095mAh
OS iOS 15
Resolution 1170x2523 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright, crisp 120Hz display
  • Excellent construction quality
  • Stellar battery life
  • Great overall performance
  • Versatile cameras
  • Bad
  • Extremely expensive
  • Bulky and heavy
  • Display notch in 2021
Display 6.70-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 15
Resolution 1284x2778 pixels
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Sourabh Kulesh
Sourabh Kulesh is a Chief Sub Editor at Gadgets 360. He has worked in a national daily newspaper, a news agency, a magazine and now writing technology news online. He has knowledge on a wide gamut of topics related to cybersecurity, enterprise and consumer technology. Write to sourabhk@ndtv.com or get in touch on Twitter through his handle @KuleshSourabh. More
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