iPhone 12 Most Popular in Series, Pro Models See ‘Strong Sales’: Tim Cook

For fiscal Q2 2021 ending March 27, Apple reported $89.6 billion (roughly Rs. 6,65,230 crores) in revenue.

By Tasneem Akolawala | Updated: 29 April 2021 16:32 IST

iPhone 12 Most Popular in Series, Pro Models See ‘Strong Sales’: Tim Cook

iPhone 12 mini has been reported to be the worst performing handset in the series

Highlights

iPhone 12 mini orders has reported seen disappointing sales
iPhone 12 Pro, iPhone 12 Pro Max saw ‘very strong sales’
Apple raised its dividend to 22 cents (roughly Rs. 15) per share

iPhone 12 is the most popular model in the series among customers, Apple chief Tim Cook said during the fiscal Q2 2021 earnings call. The executive said that the iPhone 12 Pro and iPhone 12 Pro Max sales are also ‘very strong'. He didn't touch upon the iPhone 12 mini, which suggests that its performance was less exciting than the other three variants, something that has been reported before. For fiscal Q2 2021 ending March 27, Apple reported $89.6 billion (roughly Rs. 6,65,230 crores) in revenue.

During the earnings call for fiscal Q2 2021, Cook said that the iPhone 12 is the most popular in the series, but that the Pro models are also seeing ‘very strong sales'. Apple saw a year-on-year increase in revenue of up to 54 percent, and quarterly earnings per diluted share of $1.40 (roughly Rs. 100). International sales accounted for 67 percent of the quarter's revenue.

“iPhone 12 is the most popular, but we did see very strong sales of the Pro portion of the family as well. So the revenue that you're seeing is a function of unit growth and revenue-per-unit growth.” Tim Cook said during the call.

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Recent reportage also seem to suggest iPhone 12 mini has been the worst performing phone in terms of sales compared to the other iPhone 12 models. The Cupertino-based tech giant has reportedly reduced orders for all iPhone models by around 20 percent — and most of these are allegedly for iPhone 12 mini. Other iPhone 12 models are reported to have done very well and seem to have outperformed iPhone 11 sales.

iPhone 12 Review

Apple said iPhone sales were $47.9 billion (roughly Rs. 3,55,510 crores) compared with analyst estimates of $41.4 billion (roughly Rs. 3,07,270 crores), according to data from FactSet. Apple raised its dividend 7 percent to 22 cents (roughly Rs. 15) per share.

We dive into all things Apple — iPad Pro, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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iPhone 12

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use

Bad
Battery life could be better
Gets warm when stressed

Read detailed Apple iPhone 12 review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build quality
Excellent display
Dolby Vision video recording
Snappy overall performance
All-day battery life

Bad
Heats up when gaming
Not differentiated much from iPhone 12
Not great value

Read detailed Apple iPhone 12 Pro review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Immersive display
Very good battery life
Versatile cameras
Speedy performance

Bad
Can be uncomfortable to hold
Heats up when gaming
Very expensive

Read detailed Apple iPhone 12 Pro Max review

Display 6.70-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 128GB

OS iOS 14

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 mini

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use
Light and convenient

Bad
Below-average battery life
Gets warm when stressed

Read detailed Apple iPhone 12 mini review

Display 5.40-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

OS iOS 14

Resolution 1080x2340 pixels

More Apple mobiles Apple mobiles price in India

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