iPhone 12 Pro Max Wins DisplayMate Best Smartphone Display Award, Sets Multiple Performance Records

iPhone 12 Pro Max features a 6.7-inch OLED display with 2,778x1,284 pixels resolution and 458ppi pixel density.

By Vineet Washington | Updated: 18 November 2020 13:36 IST

iPhone 12 Pro Max Wins DisplayMate Best Smartphone Display Award, Sets Multiple Performance Records

iPhone 12 Pro Max has the highest contrast ratio

Highlights

iPhone 12 Pro Max matches or sets 11 DisplayMate performance records
iPhone 12 Pro Max comes with a Super Retina XDR display
It offers smallest shift in colour accuracy and highest contrast ratio

iPhone 12 Pro Max has made its way through DisplayMate's testing and has received the highest-ever Display Performance Grade of A+. The phone's Super Retina XDR display has matched or set 11 smartphone display performance records, including highest absolute colour accuracy, smallest shift in colour accuracy, and highest contrast ratio. iPhone models in the past have usually featured high-performing displays that matched or set a number of display performance records. iPhone 12 Pro Max comes with a 6.7-inch OLED display with 2,778x1,284 pixels resolution and 458ppi pixel density.

DisplayMate is an advanced display calibration and optimisation service that uses proprietary test and calibration patterns to determine how good a display is. iPhone 12 Pro Max was recently tested and it received highest-ever Display Performance Grade of A+ and the Best Smartphone Display Award thanks to its “textbook-perfect calibration accuracy and performance.”

iPhone 12 Pro Max was able to set or match 11 smartphone display performance records, including highest absolute colour accuracy, smallest shift in colour accuracy, highest contrast ratio, lowest screen reflectance, highest visible screen resolution, smallest brightness variation with viewing angle, and five more. The phone also comes with record-high fullscreen brightness for OLED smartphones at 825 nits for 100 percent Average Picture Level (APL).

“As a result the iPhone 12 Pro Max display meets all of the criteria and requirements for a DisplayMate A+ Grade, earning DisplayMate's Highest Overall Display Assessment Rating and Highest Display Performance Grade of A+,” the DisplayMate website states.

It also states that each iPhone 12 Pro Max display is individually calibrated for both colour accuracy and contrast accuracy, and that the absolute colour accuracy of the iPhone 12 Pro Max is “truly impressive.” In comparison to older iPhone models, iPhone 11 Pro Max matched or set nine smartphone display performance records and won the DisplayMate Best Smartphone Display Award as well. Similarly, iPhone XS Max matched or set eight performance records and also won the DisplayMate Best Smartphone Display Award.

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iPhone 12 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Immersive display
Very good battery life
Versatile cameras
Speedy performance

Bad
Can be uncomfortable to hold
Heats up when gaming
Very expensive

Read detailed Apple iPhone 12 Pro Max review

Display 6.70-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 128GB

OS iOS 14

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

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