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iPhone Lovers Throng Apple Retailers in India, Record Festive Sales Expected

iPhone Lovers Throng Apple Retailers in India, Record Festive Sales Expected

The iPhone 11 lineup went out-of-stock in India at both Amazon India and Flipkart in just three days after the pre-booking was opened on September 20.

By Indo-Asian News Service | Updated: 28 September 2019 15:09 IST

iPhone Lovers Throng Apple Retailers in India, Record Festive Sales Expected

iPhone 11 series is expected to lead the growth of India's premium phone segment in Q4 2019

Highlights

People queued up as early at 12 noon at stores to get their phones
Strong festive uptick for iPhone 11 series in India is expected
Banking discounts and cashback offers further sweeten the deal

Heralding a perfect Diwali for Apple, iPhone lovers on Friday thronged Apple Authorised Resellers and premium stores across India to grab new iPhones 11 - a scene reminiscent of the arrival of Apple 6 and 7 series in the country in 2014 and 2015.

People queued up at various Apple stores across the country - from DLF CyberHub in Gurgaon to Palladium Mall at Lower Parel in Mumbai and UB City in Bengaluru -- to get their pre-ordered iPhone 11, 11 Pro and 11 Pro Max that were made available at 6 pm on Friday.

At some places like Pacific Mall in West Delhi, people queued up as early at 12 noon at the Apple Authorised Store to get their iPhones.

According to Tarun Pathak, Associate Director, Mobile Devices and Ecosystems at Counterpoint Research, as per their channel checks, they are picking up a strong festive uptick for iPhone 11 series in India, especially the iPhone 11.

"Looks like Apple iPhone 11 pricing strategy is going down well for the consumers. Additionally, the offers on top of it from the financial/retail partners make it a great buy for users looking to upgrade," Pathak told IANS.

The iPhone 11 devices went out-of-stock in India at both Amazon India and Flipkart in just three days after the pre-booking was opened on September 20.

According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), Indians simply love Apple and iPhone continues to hold sway as the most-desired and coveted aspirational smartphone brand of choice.

"With the iPhone 11 and its higher-priced variants, what Apple has been able to achieve is to bring forth a wholesome value proposition for iPhone users seeking to upgrade: a device that delivers overwhelming well, not merely on the price front, but also on the features itself, whether it be the excellent camera capabilities or the terrific battery life," Ram told IANS.

iPhone 11 is also a significant upgrade considering the fact a good number of people were sitting on older generation iPhones in India.

"We won't be surprised if Apple hit its record festive season sales in India driven by iPhone 11 and XR," Pathak noted.

Amazon and Ingram Micro have tied-up with HDFC Bank and are offering cashback offers of up to Rs 7,000 on iPhone 11 Pro, and Rs 6,000 on iPhone 11. There is a cashback offer of Rs 4,000 on Apple Watch Series 5 as well.

Flipkart is offering cash back of up to Rs 7,000 on iPhone 11 Pro Max, Rs 6,000 on 11 Pro and 11. The new iPhones also have a six-month 'No Cost EMI' option available on Amazon.

Overall, said Pathak, the premium market is growing and new launches will further drive growth of premium market in the fourth quarter this year.

iPhone 11

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Low-resolution display
Slow bundled charger
No PiP or other software features that utilise the big screen

Read detailed Apple iPhone 11 review

Display 6.10-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3110mAh

OS iOS 13

Resolution 828x1792 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

iPhone 11 Pro

KEY SPECS
NEWS
Variants

Display 5.80-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3046mAh

OS iOS 13

Resolution 1125x2436 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

iPhone 11 Pro Max

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Insanely good battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Expensive
64GB isn’t enough storage for a Pro device
No PiP or other features that utilise the big screen

Read detailed Apple iPhone 11 Pro Max review

Display 6.50-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3969mAh

OS iOS 13

Resolution 1242x2688 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

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Further reading: Apple, iPhone 11, iPhone 11 Price in India, iPhone 11 Specifications, iPhone 11 Pro, iPhone 11 Pro Price in India, iPhone 11 Pro Specifications