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iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max Pre Orders Off to a Good Start, Analysts Say

iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max Pre-Orders Off to a Good Start, Analysts Say

Pre-orders for Apple's latest - iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max - have gotten off to a better start than the last cycle a year ago.

By Reuters | Updated: 17 September 2019 10:10 IST

iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max Pre-Orders Off to a Good Start, Analysts Say

Photo Credit: Josh Edelson/ AFP

Highlights

Apple unveiled three iPhone models last week
Greater China was the third biggest region in terms of sales in 2018
Pre-sales for the iPhone 11 series jumped 480 percent this year: JD.com

Pre-orders for Apple's latest iPhones have gotten off to a better start than the last cycle a year ago, several Wall Street analysts said on Monday, citing their own research data.

The company last week unveiled three iPhone models featuring upgraded processors and new camera functionality, including iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, priced between $699 and $1,099 (Rs. 64,900 and Rs. 1,09,900 in India).

CNBC quoted TF International Securities analyst Ming-Chi Kuo, known as a close follower of the Cupertino, California-based company's supply chains, as saying that demand for new iPhones is beating his expectations – and that much of it was due to Chinese consumers.

Greater China was the third biggest region in terms of sales in 2018 and after raising alarms after slack sales growth earlier this year, Apple has seen bumps in demand driven by discounting by Chinese online retailers.

Chinese e-commerce site JD.com on Saturday said on its official Weibo account that day one pre-sales for the iPhone 11 series jumped 480 percent versus the previous year, with the top three most popular products being the iPhone 11 Pro in midnight green, and the standard iPhone 11 in black and purple.

Chinese media outlet Yicai also said on Monday that they jumped 335 percent on Alibaba's Tmall platform on the first day of sales vs pre-sales for the iPhone XR last year, citing Tmall figures.

CNBC said that Kuo had boosted his forecast for iPhone 11 series shipments from between 65 million and 70 million units in 2019 to between 70 million and 75 million units.

While giving numbers that did not compare directly with Kuo's, analysts at two other brokerages also said that the initial orders were looking good.

Instinet, owned by Japanese bank Nomura, cited "shipment" checks for its conclusions, while Wedbush's Daniel Ives said he had conducted supplier checks throughout Asia including China.

"We are careful about extrapolating first weekend

data, though it is fair to say it is ahead of last year's launches," Instinet analysts wrote in a note.

"Should the early shipment time data hold and translate to unit volumes, Apple may be able to offset this year's average selling price reduction," they added.

Apple shares were trading marginally higher around midday in New York compared to an almost half-percent fall for the tech-heavy Nasdaq index.

© Thomson Reuters 2019

iPhone 11

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Low-resolution display
Slow bundled charger
No PiP or other software features that utilise the big screen

Read detailed Apple iPhone 11 review

Display 6.10-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3110mAh

OS iOS 13

Resolution 828x1792 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

iPhone 11 Pro

KEY SPECS
NEWS
Variants

Display 5.80-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3046mAh

OS iOS 13

Resolution 1125x2436 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

iPhone 11 Pro Max

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Insanely good battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Expensive
64GB isn’t enough storage for a Pro device
No PiP or other features that utilise the big screen

Read detailed Apple iPhone 11 Pro Max review

Display 6.50-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3969mAh

OS iOS 13

Resolution 1242x2688 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

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