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iOS Sees Strongest Growth Rate in 2 Years Thanks to iPhone 7 Sales: Kantar

iOS Sees Strongest Growth Rate in 2 Years Thanks to iPhone 7 Sales: Kantar

By Tasneem Akolawala | Updated: 8 December 2016 15:23 IST

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Highlights

iOS saw a 7 percent year-on-year increase since last year in US
iPhone 7 was the top selling device in Great Britain
Japan holds the greatest iOS share at 51.7 percent

The latest OS sales data figures from Kantar Worldpanel ComTech reveals that iOS adoption has seen a boost in three months ending October, all thanks to the sales of the iPhone 7 and iPhone 7 Plus. Japan currently holds the top spot where iOS holds the greatest share at 51.7 percent of smartphone sales, followed by 44 percent in Great Britain, and 40.5 percent in the US.

In the US, iOS share saw a 7 percent year-on-year increase, with the share being at 33.5 percent last year in the three months ending October. Calling Apple the 'most desirable brand in the world', the report says that this is the strongest rate of growth for the OS in more than two years, as well as the highest share seen since the three months ending January 2015 (42.8 percent).

Even though Android still holds the dominant share of sales at 57.9 percent in the US, the report says the quarter saw the fifth consecutive year-on-year decline in Android share. This strong growth rate of iOS is attributed to the popularity of the iPhone 7 and iPhone 7 Plus in the US market. "The lack of the headphone jack has proved to be a non-issue for US iPhone consumers, as iPhone 7 was the top selling device in the three months ending October 2016, achieving 10.6 percent of smartphone sales, despite not being available for the full three month period. iPhone 7 Plus was the 4th best-selling device at 5.3 percent, behind the iPhone 6s and Samsung Galaxy S7," said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech.

The iPhone also did well in other parts of the world. In Europe - France, Italy, Spain, and the UK saw in increase in iOS share, while Germany saw a decline in iOS share. In Great Britain, the iPhone 7 was the top selling device. iPhone 7 was the second best-selling phone in Urban China in the three months ending October 2016, capturing 3.8 percent of smartphone sales.

Apple iPhone 7

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Good battery life
Improved cameras
iOS 10, timely updates

Bad
Low light camera performance not best in class

Read detailed Apple iPhone 7 review

Display 4.70-inch

Processor Apple A10 Fusion

Front Camera 7-megapixel

Rear Camera 12-megapixel

RAM 2GB

Storage 32GB

Battery Capacity 1960mAh

OS iOS 10

Resolution 750x1334 pixels

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Apple iPhone 7 Plus

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Dual camera
Excellent battery life
Improved cameras
iOS 10, timely updates

Bad
Low light camera performance not best in class
Expensive
Ungainly

Read detailed Apple iPhone 7 Plus review

Display 5.50-inch

Processor Apple A10 Fusion

Front Camera 7-megapixel

Rear Camera 12-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 2900mAh

OS iOS 10

Resolution 1080x1920 pixels

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Choose a variant

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