Xiaomi Gains Top Spot as Smartphone Shipments in India Decline in Q2 2024

Although brands like Xiaomi and Samsung registered growth in terms of shipments and value, overall shipments in India declined by 2 percent YoY.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 31 July 2024 15:09 IST

Xiaomi Gains Top Spot as Smartphone Shipments in India Decline in Q2 2024

Xiaomi, bolstered by launches as the 14 Civi, had the highest market share in Q2 2024

Highlights

Xiaomi saw its share of shipments in Q2 2024 rise by 23 percent YoY
Samsung led the quarter in terms of the overall value
Smartphone shipments in India fell by 2 percent due to various factors

Smartphone shipments in India declined in the second quarter of 2024 (April-June) despite several brands reporting year-on-year (YoY) growth, according to a report by a market research firm. Xiaomi grabbed the top spot in the smartphone shipments of Q2 2024 courtesy of it pushing its flagship handsets, while Samsung carried over its strong performance from the last quarter, leading in terms of overall value, with its ultra-premium segment registering a staggering 99 percent YoY increase.

Smartphone Shipments in India: Q2 2024

According to Counterpoint Research's Monthly India Smartphone Tracker, Xiaomi had a 23 percent YoY growth in its shipments, rising from 15 percent in Q1 2023 to 18.9 percent in Q2 2024. Courtesy of this rise, the Chinese company reclaimed the top spot in the Indian smartphone market in terms of units shipped, with improved marketing and expansive distribution being tipped as some of the contributing factors.

Smartphone Market Volume Share in Q2 2024
Photo Credit: Counterpoint Research

Meanwhile, Samsung led in value terms, registering a 1.3 percent increase in the Indian market value share. According to the firm, the South Korean technology conglomerate is expected to maintain its leadership following the introduction of its latest flagship foldable smartphones – the Galaxy Z Fold 6 and Flip 6.

In the same criteria, Vivo attained the second spot with a 16.8 percent value share while Apple ranked third with a 16.3 percent share. The iPhone maker is expected to make a comeback in the next quarter, with the recent price reductions across its entire range of iPhone models being touted as a driving factor.

While brands registered growth in terms of value and shipments, the overall shipments declined by 2 percent YoY. As per the tracker, heatwave, a seasonal slump, and slower demand compared to last quarter may be behind this fall. However, the 5G adoption in India is showing consistent growth, with 5G smartphones having a 77 percent share in the total shipments in Q2 2024. Original equipment manufacturers (OEMs) introducing more affordable 5G handsets is tipped to be one of the contributing factors.

Smartphone Market Value Share in Q2 2024
Photo Credit: Counterpoint Research

In terms of trends, Nothing registered the highest growth in the first half of the year, registering a 567 percent YoY increase courtesy of recently introduced offerings like Nothing Phone 2a and CMF Phone 1.

The chipset market in India is also seeing competition between two global tech giants: MediaTek and Qualcomm. While the former led the overall smartphone shipments with a 54 percent market share, the latter was reported to be the preferred choice in the premium segment, with a 33 percent share.

Samsung Galaxy Z Fold6

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Overall refinements
Offers a bunch of useful AI features
Excellent displays (main and cover)
IP48 protection
7 years of Android software updates

Bad
Very expensive
Cameras could have been better
Still stuck at 25W charging

Read detailed Samsung Galaxy Z Fold6 review

Display (Primary) 7.60-inch

Processor Snapdragon 8 Gen 3

Front Camera 10-megapixel + 4-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 4400mAh

OS Android 14

Resolution 1856x2160 pixels

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Samsung Galaxy Z Flip6

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Base 12GB RAM
Improved primary camera
Useful AI features
7 years of software support

Bad
Expensive
Cover screen still has limited controls
Average battery life
Wired charging is still locked at 25W

Read detailed Samsung Galaxy Z Flip6 review

Display (Primary) 6.70-inch

Processor Snapdragon 8 Gen 3

Front Camera 10-megapixel

Rear Camera 50-megapixel + 12-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 4000mAh

OS Android 14

Resolution 1080x2640 pixels

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Nothing Phone 2a

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Unique design stands out
Bright and vivid display with 120Hz refresh rate
No Bloatware, no Ads
Great battery life

Bad
Plastic build
Slow storage

Read detailed Nothing Phone 2a review

Display 6.70-inch

Front Camera 32-megapixel

Rear Camera 50-megapixel + 50-megapixel

RAM 8GB, 12GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 14

Resolution 1080x2412 pixels

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CMF by Nothing Phone 1

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Swappable rear panel
Vibrant 120Hz AMOLED display
Good performance
Clean User Interface

Bad
No charger in the box
No stereo speakers
No dedicated wide-angle or telephoto lens

Read detailed CMF by Nothing Phone 1 review

Display 6.70-inch

Processor MediaTek Dimensity 7300

Front Camera 16-megapixel

Rear Camera 50-megapixel + 2-megapixel

RAM 6GB, 8GB

Storage 128GB

Battery Capacity 5000mAh

OS Android 14

Resolution 1080x2400 pixels

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Further reading: India smartphone shipments, Counterpoint Research, Samsung, Vivo, Oppo, Xiaomi, OnePlus, Nothing, Motorola, Apple, Realme, India

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More