India’s Smartphone Shipments Decline 11 Percent in Q3 2022; Xiaomi Leads With Highest Market Share: Counterpoint

Xiaomi, in the first spot among other smartphone brands, accounted for a 21 percent shipment share in the quarter.

Written by Jasmin Jose, Edited by Richa Sharma | Updated: 4 November 2022 18:26 IST

India’s Smartphone Shipments Decline 11 Percent in Q3 2022; Xiaomi Leads With Highest Market Share: Counterpoint

iPhone 13 became the first iPhone to top the overall phone shipments in India in a quarter

Highlights

Samsung came in second for smartphone shipments in Q3 2022
Apple reached its highest ever Indian market share this quarter
Xiaomi was also the top 5G smartphone brand in India

India's smartphone shipments have fell down 11 percent YoY in Q3 2022 to reach over 45 million units, according to the latest data by Counterpoint research. Chinese electronics brand Xiaomi secured the top spot among other smartphone brands with a shipment share of 21 percent. Samsung closely followed Xiaomi to be in the second spot with a market share of 18 percent. Vivo and Realme were placed in the third and fourth spot respectively, closely followed by Oppo in the fifth spot. India's smartphone shipments Q3 2022 also saw Apple reach its highest ever market share of 5 percent in the Indian market. The third quarter was also the first time ever when an iPhone (iPhone 13) topped the overall India smartphone quarterly shipment rankings.

A recent Counterpoint research reported that the smartphone shipment in India saw a decline of 11 percent YoY in Q3 2022 to reach over 45 million units. Though Xiaomi's YoY shipments declined 19 percent, the Chinese company managed to maintain the top spot with a market share of 21 percent. Xiaomi was also the top 5G smartphone brand in Q3 2022 in India in the sub-Rs. 20,000 price band.

The South Korean electronics brand Samsung came in second in the quarter with a market share of 18 percent. Samsung was the top smartphone brand in India this September. The company also led the Rs. 10,000- Rs. 20,000 price band, which was mainly driven by the Galaxy M-series and F-series models. Samsung was the fastest growing brand among the top five brands in the premium segment as well.

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As mentioned earlier, Vivo captured the third position while Realme came at the fourth spot in Q3 2022. The Chinese tech company Oppo stood in the fifth position, although it declined 7 percent YoY in Q3 2022.

This quarter also saw American tech company Apple reach its highest ever Indian market shipment share of 5 percent. The iPhone 13 became the first iPhone to top the overall phone shipments in India in a quarter.

What are the best smartphones you can buy in India under Rs. 30,000? There are a handful of options that we've discussed on this week's episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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