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HTC to Launch 'Uh oh' Smartphone Replacement Service on Wednesday: Report

HTC to Launch 'Uh-oh' Smartphone Replacement Service on Wednesday: Report

By Hitesh Arora | Updated: 18 March 2015 21:04 IST

During its live-stream "Uh-oh" broadcast scheduled for 9.30pm IST on Wednesday, HTC will reportedly announce a service to replace broken HTC smartphones for the consumers in the US. It could be the same "huge announcement" from HTC, which company's American wing President, Jason Mackenzie had hinted during MWC 2015.

On Tuesday, an Android Central reported cited sources familiar with the company's plans to say HTC will be replacing the existing HTC Advantage program - which covers broken glass only - with a new protection plan that will allow users to replace their damaged HTC device under any condition.

The service is said to be called "Uh-oh" and will cover consumers for one full year, unlike HTC Advantage's six month policy. The service is also said to cover customers who switch wireless carrier within first year of purchase of the device.

HTC is also said to be planning for a buyback service, in which users will get $100 (roughly Rs. 6,200) towards a new HTC One device. At present, the eligible devices for the buyback or anticipated "Uh-oh" protection plan are not known.

To remind you, Mackenzie in his interview during MWC had suggested that company will announce something big around mid-to-end of March that will differentiate between Samsung and the iPhone, but didn't share what exactly the launch will be.

"When I look at the flagship [the M9], I see we're building the most premium device," Mackenzie told Business Insider. "But I can't stop there. We have a huge announcement in middle to late March around extreme differentiation between Samsung and the iPhone. It solves key pain points."

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Further reading: Android, HTC, HTC Advantage, HTC Mobiles, HTC One, HTC Uh oh, Mobiles, Uh oh