HTC Sees Dismal Sales of New Flagship in China, Forms VR Company: Reports

HTC Sees Dismal Sales of New Flagship in China, Forms VR Company: Reports
  • Only 251 HTC 10 units were reportedly sold during the pre-order period.
  • HTC reportedly confirmed if it has formed a new VR company.
  • HTC however didn't confirm its plans to spin off the VR firm.

It's no secret that Taiwanese smartphone manufacturer HTC has been going through tough times in the past few years, struggling to compete against both established names in the business and Chinese upstarts like Lenovo, Huawei, and Xiaomi. Its recent virtual reality efforts, in the form of the Vive VR headset built in collaboration with Valve, have however garnered critical acclaim.

It is in this scenario that HTC is reported by Taiwanese media to be considering spinning off its VR division. Another report out of Taiwan also claims HTC has seen very dismal sales of its latest flagship smartphone - the HTC 10 - in China, the biggest smartphone market in the world.

Focus Taiwan reports that HTC has managed to sell only 251 units of the HTC 10 in China during the pre-order period that began with Tmall and Jingdong Mall on April 25. The report attributes the low demand to HTC's decision to introduce the Snapdragon 652 SoC-powered variant of the HTC 10 in China, known as the HTC 10 Lifestyle, managing to alienate potential customers.

(Also see: HTC 10 'Global' Variant Headed to India, Says Company)

The same publication in a separate report says HTC has confirmed it has set up a new company for development of VR technology. HTC is said to have issued the statement as a response to other local media reports that the Taiwanese firm had formed the VR company late last year. It did not confirm whether it was considering spinning off the company, as local media also reported.

The new VR company when spun off will reportedly be controlled entirely by HTC Chairwoman Cher Wang. It currently operates in several domains as per government data cited by the report, including "the sale of computer equipment, information software, electronics material and precision machinery, and telecom equipment development, as well as online retail sales." The report adds the new company is also involved in international trade and warehousing business.
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Brilliant design
  • Gorgeous display
  • Lean software
  • Speedy performance
  • Good cameras
  • Very good audio
  • Bad
  • No FM radio
  • Battery life could be better
  • Some metering issues in camera app
Display 5.20-inch
Processor Qualcomm Snapdragon 820
Front Camera 5-megapixel
Rear Camera 12-Ultrapixel
Storage 32GB
Battery Capacity 3000mAh
OS Android 6
Resolution 1440x2560 pixels

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Abhinav Lal
Abhinav Lal is News Editor at Gadgets 360 and has been tracking all things tech for over a decade now. He has written extensively on a range of topics including apps, gaming, mobiles, PCs, and Web services in his tech journalism career. Apart from editing news, he also works on reviews and features, while taking care of the product side of things at Gadgets 360. Write to him at or get in touch on Twitter. You will most likely find Abhinav editing stuff for Gadgets 360, ...More
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