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HTC One's UltraPixel technology could feature in cheaper smartphones: Report

HTC One's UltraPixel technology could feature in cheaper smartphones: Report

By KS Sandhya Iyer | Updated: 6 March 2013 15:37 IST

HTC recently launched its latest flagship device, the HTC One, that boasts new imaging technology in its UltraPixel camera. Unwired View reports via Omio that this new technology is unlikely to remain restricted to high-end phones.

Folks over at Omio engaged in a pow-wow session with Phil Roberson, Head of HTC UK and Ireland posing questions like "Are there aspects of HTC One that could come to lower end phones? Could the UltraPixel camera coming to mid-range handsets?". He responded saying, "Absolutely. We look at services such as Blink feed, which we are looking to support across as many products as possible".

Phil also mentioned that the technology could be used in mid-range phones with dual-core processors. He reasoned it out saying, "We've got dedicated silicon, in terms of the processing that comes off of the sensor. However, the Qualcomm chipset does enable a lot of this to happen. The ability to take HD video and high-res images at the same time is powered by the quad-core on the device, as well"

He said that the task certainly poses technical challenges but certain elements are supported by this technology that can be used in other sections of their device portfolio.

When asked about the technology making it to low-end handsets, Phil didn't completely rule out the possibility mentioning that the category has "potential". He quoted an example from the earlier One series devices saying, ""If you look at what we did on the One V (2012 entry-level One series phone), that had the same image chip as we had on the One X."

This is the same blog which had earlier interviewed Phil about the company's devices following the HTC One. Phil, however, made it very clear that the HTC One will be the only 'One' flagship device this year.

The HTC One takes photos at 4-megapixels resolution and with the help of a more advanced CMOS Sensor, ISP, and optical lens system, it captures significantly above 300 per cent more light than most 8 or 13 megapixel cameras.

The company is also planning to introduce the latest Sense 5.0 UI to its previous offerings including the first full-HD Butterfly, One X+, One X and the One S. The software update won't include all of Sense 5 features, as some are dependent on the HTC One hardware.

The HTC One was made official last month at a special event hosted by the Taiwanese company. The smartphone comes with a 4.7-inch full-HD display (468ppi) sporting an aluminium unibody, a 1.7GHz quad-core Qualcomm Snapdragon 600 processor alongside 2GB RAM. Both front and rear cameras come with full-HD video recording capabilities as well as Optical Image Stabilisation (OIS). HTC One is powered by a 2,300mAh battery.

HTC One is skinned with the new Sense 5.0 UI atop Android 4.1 Jelly Bean and comes with some rather nifty features like HTC Zoe (automatically capture up to 20 photos and 3-second videos), HTC BoomSound (enhanced sound thanks to dual frontal stereo speakers powered by built-in amplifiers) and HTC BlinkFeed (live updates on home screen). The power button doubles up as the IR port that converts HTC One into a remote control.

HTC One will come in Grey, Black and Red colours with 32GB and 64GB storage options, but without expandable storage. Connectivity options include Wi-Fi 802.11 a/ac/b/g/n, Bluetooth 4.0, GPS, NFC, Infrared and Micro-USB.

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