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Google Pixel Phones Capture 10 Percent of Premium Smartphone Share in India in October: Counterpoint

Google Pixel Phones Capture 10 Percent of Premium Smartphone Share in India in October: Counterpoint

By Shekhar Thakran | Updated: 28 November 2016 17:13 IST

Highlights

Apple leads the premium smartphone segment with 66 percent share
Samsung has 23 percent of the segment's share
Pixel smartphones were launched in India last month

Last month, Google launched its first fully self-branded Pixel smartphones worldwide as well as in India. The unique and the distinguishing factor about these smartphones from the earlier Nexus series is that these smartphones are premium in terms of features as well as the price tag. Pixel phones have been pitched by the search giant as direct competitors to Apple's iPhone and if latest report by research firm Counterpoint is anything to go by, Google might have a strong case in its favour.

As per the latest report by Counterpoint Research, Google's Pixel smartphones have already captured 10 percent share of the Premium Smartphone segment in the month of October in India, since their launch the same month. However, the report says that Apple still maintains a clear lead in this segment, with around 66 percent of the overall market share, followed by Samsung with around 23 percent share.

"Google is aggressively trying to take advantage of the lack of competition in this segment and does not want to miss-out on the opportunities. The company is leaving no stones unturned with heavy spend on marketing, there are exchange and cashback offers also available for the new entrant. A refreshing and feature packed Pixel is making for a good proposition against the incumbents Apple's new iPhone and Samsung's [Galaxy] S7 smartphones," Counterpoint Research said in an emailed statement.

Considering the advertisement spend by the company for its smartphones, Pixel will be able to maintain its market share if not extend it in future, the research firm said.

It is hard to judge whether the Pixel smartphones would have performed similarly if Samsung's Galaxy Note 7 debacle would not have taken place. However, it is safe to say that Google's smartphones definitely got a performance boost due to the premium Android smartphone's failure.

Google Pixel

KEY SPECS
NEWS
Variants

Display 5.00-inch

Processor Qualcomm Snapdragon 821

Front Camera 8-megapixel

Rear Camera 12.3-megapixel

RAM 4GB

Storage 32GB

Battery Capacity 2770mAh

OS Android 7.1

Resolution 1080x1920 pixels

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Choose a variant

Google Pixel XL

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Brilliant low-light photography
Fast modern processor
Great battery life
Google Assistant with localisations for India

Bad
Not very stylish or eye-catching
Expensive
No storage expansion

Read detailed Google Pixel XL review

Display 5.50-inch

Processor Qualcomm Snapdragon 821

Front Camera 8-megapixel

Rear Camera 12.3-megapixel

RAM 4GB

Storage 32GB

Battery Capacity 3450mAh

OS Android 7.1

Resolution 1440x2560 pixels

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Choose a variant

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