Home
Mobiles
Mobiles News
Google Must Improve Sales, Distribution for New Pixel Devices: Forrester

Google Must Improve Sales, Distribution for New Pixel Devices: Forrester

By Indo-Asian News Service | Updated: 3 October 2017 17:49 IST

As Google prepares to launch flagship devices Pixel 2 and Pixel 2 XL, the new devices can only compete with the other premium Android handsets if Google invests further in improving sales and marketing, an expert said on Tuesday.

"Google's positioning in the smartphone space is still unclear and there is a good reason for that: it can't compete too directly with handset brands using Android in the high-end segment," Thomas Husson, Vice President and Principal Analyst, Forrester, told IANS.

"I'd expect the new Pixel smartphones to showcase what is possible with Google's latest software (like Oreo OS, Google Assistant, Google Lens). Despite acquisition of key HTC assets, Google still needs to invest billions of dollars on sales and marketing and to build a global distribution network, should it want to become a serious player in that game," Husson added.

Google is expected to launch two Pixels - Pixel 2 and a larger Pixel 2 XL - on October 4 that would directly succeed Google's existing line-up.

While Pixel 2 XL is rumoured to have a new bezel-less display design, the Pixel 2 might have a similar design to the original.

The devices are expected to house Qualcomm Snapdragon 835 System-on-Chip (SoC) and 4GB RAM.

"I think Google's hardware move is more interesting when it comes to new form factors and post-smartphone experiences," Husson said.

Google Pixel 2

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Comfortable form factor, lightweight
Great cameras
Intelligent software features
Excellent performance

Bad
Volume button feels stiff
Boring design

Read detailed Google Pixel 2 review

Display 5.00-inch

Processor Qualcomm Snapdragon 835

Front Camera 8-megapixel

Rear Camera 12.2-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 2700mAh

OS Android 8.0.0

Resolution 1080x1920 pixels

More Google mobiles Google mobiles price in India

Choose a variant

Google Pixel 2 XL

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Ergonomic design
Great cameras
Intelligent software features
Good battery life
Excellent performance

Bad
Annoying blue tint on display
Too expensive

Read detailed Google Pixel 2 XL review

Display 6.00-inch

Processor Qualcomm Snapdragon 835

Front Camera 8-megapixel

Rear Camera 12.2-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3520mAh

OS Android 8.0.0

Resolution 1440x2880 pixels

More Google mobiles Google mobiles price in India

Choose a variant

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.