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Google Android One Launch Highlights From Delhi, India

Google Android One Launch Highlights From Delhi, India

By NDTV Correspondent | Updated: 15 September 2014 22:41 IST

Watch Android One First Look Video on NDTV.com. Vikram Chandra takes a close look at the first Android One smartphones from Karbonn, Micromax and Spice.

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These are the new Android One smartphones.

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The Android One launch venue is filling up.

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Micromax, Karbonn, Spice Tease Android One Phones Ahead of Today's Launch

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We are at Google's #AndroidOne launch event in Delhi. It is about to begin soon.

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The event begins soon. Stay tuned for live updates. Follow us on Facebook, Twitter and Google+ for breaking technology news, reviews, features and more.

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India is the first country that is getting Android One smartphones. Android One is a reference design for low-cost Android phones. The goal of the programme is to save upcoming brands time and money spent in designing a low-cost phone. Google does this by giving them a reference design, which the manufacturers can use to make smartphones.

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Rumour has it that Google's Senior V-P Android Sundar Pichai is going to be present at the event.

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Hello everyone. Welcome to the NDTV Gadgets live blog for Google's Android One launch in India.

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Google is all set to launch the Android One platform on Monday, at an event scheduled for 12pm IST. The company's partners have all started teasing their first Android One smartphones as well.

So far the 3 confirmed launch partners (Karbonn, Micromax, and Spice) have teased their first Android One smartphones in various ways, with the products in all 3 cases expected to be made available on Monday itself.

While all 3 Indian firms have confirmed their first Android One smartphones will be available from 3:30pm IST via their exclusive retailer partners on Monday itself, Spice and its retail partner Flipkart have jumped the gun, and briefly listed the Spice Android One Dream Uno on Saturday.

Android One was announced back in June at Google I/O with only the above 3 launch partners, though more Indian companies have reportedly joined the list since then.

Android One smartphones with their affordable price tag and near-stock Android software are Google's attempts to regain control of the customer experience in the entry-level segment. While the success of the likes of Moto E (Review | Pictures) has made a little bit of a difference, the experience in the sub-Rs. 10,000 smartphone segment has been sub-par for most Android users.

This can largely be attributed to low-end hardware and an OS that often comes pre-installed with all kinds of bloatware due to the marketing deals that many manufacturers sign in a bid to offset some of the costs.

Sundar Pichai, Senior Vice President, Android, Chrome and Apps at Google told NDTV Gadgets that the Mountain View-based company will not subsidise Android One hardware. Instead, Pichai hoped that the by sharing resources between Google and the OEMs, the companies would be able to keep the total cost of manufacturing in check.

Given the importance Google is placing on the Android One project, it would be no surprise to see Pichai himself make an appearance at the September 15 event.

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Further reading: Android One, Android One Live Updates, Google, Karbonn, Live Blog, Live Updates, Micromax, Spice, Spice Android One Dream Uno, Spice Android One Dream Uno specifications

Google Android One Launch Highlights From Delhi, India

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