Samsung Leads the Charge in Global Phone Shipments in Q3 2024, Followed by Apple: Canalys

Canalys reports that while the overall market conditions are improving, the demand for devices remains fragile.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 15 October 2024 15:11 IST

Samsung Leads the Charge in Global Phone Shipments in Q3 2024, Followed by Apple: Canalys

iPhone 16 series could help Apple carry momentum into next year, analysis reveals

Highlights

Samsung recorded 18 percent market share in smartphone shipments in Q3
Canalys reports Vivo showed a double digit growth in the quarter
Apple’s new iPhone 16 series is said to help it strongly finish Q4 2024

Global smartphone shipments grew 5 percent year-over-year (YoY) in the third quarter (Q3) of 2024, according to a report by a market research firm. Samsung maintained its position as the original equipment manufacturer with the highest percentage of units shipped, whereas Apple and Xiaomi held onto their rankings from the last quarter. However, all three of them registered marginal drops in the market share. The analysis suggests Vivo also recorded a positive finish to the quarter.

Global Smartphone Shipments in Q3 2024

A report by market analysis firm Canalys reveals Samsung recorded an 18 percent share in smartphone shipments in Q3 2024, helping it achieve the top spot. The South Korean technology conglomerate lost a three percent market share YoY. The same goes for Apple, which registered a 17 percent market share in this quarter, compared to its 18 percent share same time last year. The iPhone maker finished the quarter with the second most shipments.

As per Canalys, this is Apple's third-highest quarter volume to date. Some contributing factors to the overall growth of the Cupertino-based tech giant include strong demand for the iPhone 15 series and previous models. The analysis emphasised a market shift towards premium devices, especially in Apple's strong-hold regions like Europe and North America. It is suggested that Apple's latest smartphone lineup — the iPhone 16 series — may not only help it to a strong finish in Q4 2024 but also carry the moment in the first half (H1) of 2025.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

Meanwhile, Xiaomi and Oppo grabbed the third and fourth spots on the list with 14 and nine percent market shares, respectively. The latter was helped by its strong performance in Indian and Latin American markets, as per the analysis. Vivo recorded double-digit growth in shipments and rounded up the top five, finishing with a nine percent market share.

Canalys reports that while the overall market conditions are improving, the demand for devices remains fragile. This is due to global challenges including demand generation and regulatory hurdles.

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple, Samsung, Xiaomi, Vivo, Oppo, Canalys

Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More