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Freedom 251: Mobile Industry Raises Concerns Over Rs. 251 Smartphone

Freedom 251: Mobile Industry Raises Concerns Over Rs. 251 Smartphone

By Press Trust of India | Updated: 17 February 2016 23:47 IST

Expressing concern over the launch of a smartphone at price as low as Rs. 251, mobile industry body ICA has written to Telecom Minister Ravi Shankar Prasad to get into depth of the issue, saying the rate could not be below Rs. 3,500 even after a subsidised sale.

(Also see: Freedom 251: Your 5-Point Cheat Sheet to the Rs. 251 Smartphone)

The Indian Cellular Association (ICA) also said that it is not appropriate for the senior political and government leadership to be present at the launch till the air around this is cleared and it is not shrouded under controversies.

Noida-based Ringing Bells has launched India's most affordable smartphone, the Freedom 251 priced at Rs 251, a move that is set to disrupt the booming Indian mobile handset market.

The 3G handset, Freedom 251, features a 4-inch display, 1.3-GHz quad-core processor, and 1GB of RAM, according to details shared by the company.

(Also see: Freedom 251 full specifications)

"For your kind information, the bill of material (BOM) value for a product like this when sourced from the cheapest supply chain cost approximately $40 (Rs 2,700). "And this, when translated into retail price after addition of applicable duties, taxes and with distribution and retail margins would be at least Rs. 4,100 while the product is being sold at Rs. 251," ICA National President Pankaj Mohindroo said in the letter.

He further added that even if the product is sold at lower margins in an e-commerce type subsidised sale, the final consumer price cannot come below $52-55 (about Rs. 3,500-3,800).

(Also see: Freedom 251 in pictures)

"Further, there is no visible mobile operator subsidy involved in this, which in any case is not the way the Indian mobile market operates," he added.

Mohindroo said it would be advisable that officers from Deity get into the depth of this and ICA will provide any technical assistance, if required.

"We are bringing this to your kind notice, so that a scenario does not arise in the future, where the nation, the government of India, industry and trade are seen in a poor light," the letter added.

Ringing Bells Freedom 251

KEY SPECS
NEWS

Display 4.00-inch

Processor 1.3GHz quad-core

Front Camera 0.3-megapixel

Rear Camera 3.2-megapixel

RAM 1GB

Storage 8GB

Battery Capacity 1450mAh

OS Android 5.1

Resolution 540x960 pixels

More Ringing Bells mobiles Ringing Bells mobiles price in India

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Further reading: Cheapest smartphone, Freedom 251, Freedom 251 launch, Freedom 251 price, Freedom 251 price in India, Freedom 251 specifications, Most affordable smartphone, Ringing Bells