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China's Letv to Launch Le Max Smartphone in India in January: Report

China's Letv to Launch Le Max Smartphone in India in January: Report

By Manish Singh | Updated: 13 January 2016 17:01 IST

Letv announced last week that it plans to enter the Indian market on January 5. Now we know which smartphone (or phablet) it is going to unveil for India at the event. The Chinese Internet conglomerate has revealed to its fans that it will launch the Le Max flagship smartphone in the country.

At a fan meetup in Bangalore last week, Letv revealed (via Fonearena) that it will showcase the Le Max flagship smartphone in India at a preview event on January 5, followed by a launch sometime in mid-January. The handset was launched in China in April earlier this year.

As far as its specifications are concerned, the Le Max sports a 6.33-inch QHD (1440x2560 pixel) display. It is powered by Qualcomm's Snapdragon 810 SoC and 4GB of RAM. The Le Max comes in 32GB, 64GB, and 128GB internal storage options.

Other features of the Le Max includes a 21-megapixel rear camera and a 4-megapixel UltraPixel front-facing shooter. There's a fingerprint sensor too, and the handset houses a 3400mAh battery. On the software front, the Le Max runs Android 5.0 Lollipop-based EUI.

The 32GB variant of the Le Max was launched at a price point of CNY 2,999 (roughly Rs. 30,500) in China. The company would want to be aggressive with the pricing of the Le Max if it wants to entice a wider audience in India. The after sales service the company sets up in India will also be crucial.

Letv is known for its live streaming, cloud, e-commerce, and smart TVs services. The company this year began selling smartphones. In April, it launched the Le 1, Le 1 Pro, and the Le Max.

Update: The article has been updated to note the Le Max smartphone will only be unveiled at the January 5 event, and not see a launch on that day. The launch will be held in mid-January instead.

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