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China's Coolpad Dazen All Set to Enter Indian Smartphone Market

China's Coolpad Dazen All Set to Enter Indian Smartphone Market

By NDTV Correspondent | Updated: 7 May 2015 19:40 IST

A new Chinese smartphone brand is gearing up to launch in India with a Xiaomi-like online-only sales model. Named Coolpad Dazen, the company has appointed former Flipkart executive Varun Sharma as the India CEO.

The Chinese company has also confirmed that it will soon set up R&D centre alongside a manufacturing plant in the country as part of the 'Make in India' campaign.

Coolpad in a press statement claimed that it holds over 6,000 patents including dual-SIM and dual standby. Meanwhile, it claims to have ranked as the top player in the Chinese LTE market with a series of 4G patents. Details about the Coolpad Dazen brand for the Indian market are limited at the moment; though we can expect more details to arrive when launch nears.

Commenting on the announcement, Li Wang, Global Chief Operating Officer, Coolpad Dazen said, "India is the fastest growing online smartphone market in the world and we want to be a leader in this market. We are happy to appoint Varun as the Country head of our India operations who brings with him immense and diverse experience in the consumer and online industry."

Wang in his statement clearly hints that Coolpad Dazen will target online smartphone space.

"We look forward to bring our great legacy, products and service experience in India through our new and innovative products and give Indian consumers the best smartphone experience at a price point that they want. We are confident with our patented technological innovations; Coolpad Dazen will become India's number one smartphone brand in the online space," he added further.

Varun Sharma, India CEO, Coolpad Dazen said, "The Indian smartphone customer today has lots of choice but is still always looking for great value. We want to bring in a new wave with our patented innovation to disrupt the Indian online smartphone market. We want to build a great Indian internet company that will focus on creating benchmark devices and a great software ecosystem."

Some of the other popular Chinese brands that already exist in the Indian market include Huawei, Oppo, OnePlus, Xiaomi, and ZTE. It will be interesting to see how Coolpad Dazen establishes itself in the Indian market despite so much competition.

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