China Saw 11 Percent Fall in Smartphone Shipments in Q3 2022, 70 Million Phones Shipped: Canalys

Apple saw a surge in shipments, jumping 36 percent to 11.3 million, due to demand for the iPhone 14 Pro model, according to analysts.

By Reuters | Updated: 27 October 2022 15:27 IST

China Saw 11 Percent Fall in Smartphone Shipments in Q3 2022, 70 Million Phones Shipped: Canalys

Apple was the only brand to buck the trend, with shipments jumping 36 percent to 11.3 million

Highlights

Vivo was the top ranked brand in China in Q3 2022
The brand had a market share of 20 percent in China in the last quarter
Xiaomi shipments fell 17 percent in the same period

Smartphone shipments in China fell 11 percent year-on-year in the third quarter as the country's slowing economy took a toll on consumer demand, research firm Canalys reported on Thursday. Brands shipped a total of 70 million smartphones to sellers in the period, down from 78.9 million in same period last year.

While Apple was the only brand to buck the trend, with shipments jumping 36 percent to 11.3 million, analysts say that the surge was due to demand for the iPhone 14 Pro model, and demand for the basic iPhone 14 model has been weak.

The dip continues an ongoing trend for the sector, which in recent years has faced challenges ranging from the global chip shortage, the economic impact of China's zero-COVID policy, and lengthening upgrade cycles from consumers.

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"Vendors have been suffering from rapidly declining demand and high inventory over past quarters which has severely damaged confidence in the overall supply chain," Canalys analyst Toby Zhu wrote in the report.

Vivo, owned by the Shenzhen-based conglomerate BBK, was the top-ranked brand in the quarter, shipping 14.1 million devices and taking a market share of 20 percent. The top three brands — Vivo, Oppo, and Honor — saw shipments fall 23 percent, 27 percent, and 16 percent respectively.

Apple currently ranks as the fourth top-selling brand in China, with a market share of 13 percent.

Global Phone Shipments Fall in Q3, Apple Sees Significant Growth: Canalys

The company "is not currently isolated from weak mainland China consumer demand," wrote Canalys analyst Amber Liu, adding that the company has been launching aggressive promotions on previous-generation devices in order to fend off competition from rivals.

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Xiaomi, which ranked as the fifth top-selling brand, saw shipments fall 17 percent.
© Thomson Reuters 2022

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iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Superb display with always-on mode
Excellent overall performance
Good battery life
All cameras take high-quality stills and video
Regular iOS updates for many years

Bad
Extremely expensive
Relatively slow charging and transfer speed
Gets warm under heavy workloads
Limited customisation for Dynamic Island

Read detailed Apple iPhone 14 Pro review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 16

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

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