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BlackBerry Z3 With 5 inch qHD Display and BB10.2 OS Launched

BlackBerry Z3 With 5-inch qHD Display and BB10.2 OS Launched

By Reuters | Updated: 13 May 2014 10:39 IST

BlackBerry Ltd launched a low-cost touchscreen device in Jakarta, the Z3, as the embattled smartphone maker looks to revive sales in emerging markets like Indonesia where its once-fervent following has shrivelled.

The handset, to be presented at a glitzy launch event in the Indonesian capital on Tuesday, is the first in a line of devices being made with FIH Mobile Ltd, a unit of the giant Taiwanese Foxconn Technology Group best known for assembling gadgets like iPhones and iPads for Apple Inc.

The success of the handset retailing for less than $200 (roughly Rs. 12,000) could well decide the outcome of both BlackBerry's tie-up with the contract manufacturing giant and its own future in smartphones. The Z3 Jakarta Edition will hit store shelves on May 15.

"If this device allows them [BlackBerry] to grow again, even if it's just small, steady growth, that's a success in itself. That says there is still room for BlackBerry in Indonesia," said Ryan Lai, market analyst at consultancy IDC.

The BlackBerry Z3 is the first phone to be launched by BlackBerry since new Chief Executive John Chen took the helm late last year. It's initially being launched in Indonesia, but will be gradually introduced in other markets as well.

Waterloo, Ontario-based BlackBerry hopes that the device and others to follow will help it claw back some of the collapse in its market share, ceded to Apple's iPhone and Samsung Electronics Co's line of Galaxy devices powered by Google Inc's Android operating system.

From 40 percent to 4 percent
Just two years ago, the Canadian firm had a 40 percent share of the Indonesian market, shipping more than 600,000 handsets per quarter in a country once known as "BlackBerry Nation".

But the launch of the premium, high-priced BlackBerry 10 last year failed to attract buyers in a country where nearly 40 percent of the population live on about $2 (roughly Rs. 120) a day. The company's market share has slumped to just 4 percent, with shipments of around 100,000 devices per quarter, according to IDC.

Indonesia is now dominated by Samsung, which sells about one of every three smartphones in Southeast Asia's largest economy.

Chen hopes that the Z3 and other devices to follow spark a change in the company's fortunes. The Z3 is being launched at a price point below $200 to address one of the big turnoffs for consumers in emerging markets - BlackBerry 10 devices being too pricey.

"From conception to delivery, the BlackBerry Z3 Jakarta Edition was designed specifically with out Indonesian customers in mind," Chen said in a statement before the launch. The device will allow users to type in Bahasa and come with a special set of BlackBerry Messenger, or BBM Stickers featuring local characters.

Later this year, BlackBerry will launch a new, non-touchscreen device dubbed the BlackBerry Classic in partnership with Foxconn. The handset will see a return of the command keys that include 'Menu,' 'Back,' 'Send' and 'End' buttons, along with a trackpad. BlackBerry hopes the move will address the concerns of those users who found their new devices hard to navigate.

For Foxconn, the tie-up fits with plans to set up a manufacturing plant in Indonesia to build smartphones and other electronic devices. The Taiwanese company's ambitions have been on hold for years due to drawn-out talks over tax breaks, property and import restrictions.

© Thomson Reuters 2014

Mobiles launched in May 2014

BlackBerry Z3

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Fantastic looks and build quality
BlackBerry 10 OS works well for power users
Can easily run most Android apps
Reasonable value for money

Bad
Gesture interface is problematic
Low overall performance
Mediocre camera

Read detailed BlackBerry Z3 review

Display 5.00-inch

Processor Qualcomm Snapdragon 400 (MSM8230)

Front Camera 1.1-megapixel

Rear Camera 5-megapixel

RAM 1.5GB

Storage 8GB

Battery Capacity 2500mAh

OS BlackBerry OS 10

Resolution 540x960 pixels

More BlackBerry mobiles BlackBerry mobiles price in India

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