When BlackBerry announced the pricing for its flagship, the Z10 in India
back in February, the staggering
pricing received a lot of criticism.
However, BlackBerry seems to have finally
sweetened the deal, by bringing the Z10's price tag down to Rs. 29,990, with what is being called a limited period festival offer. The company has not revealed the
duration of the offer.
Sunil Lalvani, Managing Director India
for BlackBerry, said: "We continue to leverage festive season with
relevant product and services promotions. BlackBerry 10 platform offers a
new and unique mobile communication experience and at Rs. 29,990 the
BlackBerry Z10 smartphone is uniquely positioned to change the way in
which our customers view mobile technology.,"
Ranbir Kapoor, BlackBerry Brand Ambassador for India, said: "Festivals are always
exciting. It's about getting people closer, together and a whole lot of
fun and exciting new gifts to unpack. Now this festive season is getting
unbelievably exciting; own a BlackBerry Z10 smartphone at a limited
offer of just Rs. 29,990 and experience a powerful, fast and smarter
communication experience."
It's likely that the company is preparing the ground for
the launch of its
latest phablet, the
BlackBerry Z30,
which was recently unveiled.
The BlackBerry Z10 is the first
phone-based on the BlackBerry 10 platform. The device is powered by a
dual-core processor that is clocked at 1.5GHz along with 2GB of RAM. The
inbuilt storage available on the smartphone is 16GB. It has an
8-megapixel rear camera that can capture 1080p videos and 2-megapixel
camera in the front. The Z10 comes with an 1,850mAh battery, which as
per the company claims gives 10 hours of talktime and 312 hours of
standby time.
Meanwhile, the company launched the BlackBerry Z30
which is now the biggest smartphone in BlackBerry's portfolio and can be
called the first phablet from the Canadian manufacturer. In terms of
display it comes with a 5-inch Super AMOLED display with 720x1280 pixels
resolution, translating to a pixel density of 294ppi. It is powered by a
1.7GHz dual-core Qualcomm Snapdragon S4 processor with Adreno 320. The
new phablet runs BlackBerry 10 OS version 10.2, which includes
refinements and new features when compared to the BlackBerry Z10.
BlackBerry Records Profit in First Quarter Fueled by Growth in Its Cybersecurity Business29 June 2023
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