BlackBerry has slashed the price of its Z10 smartphone in India to Rs. 17,990 as the company "celebrates the 10th anniversary of its foray into the Indian market."
The
Canadian handset maker has announced that the BlackBerry Z10 will be
available at the new price for a period of 60 days. The new pricing makes the Z10 a
very attractive option, as one can buy a device with flagship-level
performance and experience at a sub-Rs. 20,000 price.
The first
BB10 smartphone, the BlackBerry Z10, was launched in India
February last year carrying a price tag of Rs. 43,490. Later, the price
was slashed to Rs. 29,990 under a limited period festival offer.
Notably,
BlackBerry in January slashed the price of Q5 smartphone by 20 percent in a limited period 'New Year Bonanza' offer,
to Rs 19,990. The 'affordable' BB10 smartphone with a QWERTY keypad was
priced at Rs. 24,990 at launch.
BlackBerry also announced a price
cut of its Q10 handset by
over 13 percent to Rs. 38,990, under a special offer in December last year.
It's worth pointing out that, when
BlackBerry announced the pricing for its flagship, the Z10 in India back in February last
year, the pricing received a lot of criticism. However, the company
seems to have finally sweetened the deal, by bringing the Z10's price
tag down to Rs. 17,990.
As mentioned earlier, the BlackBerry Z10
is the first phone-based on the BlackBerry 10 platform. The device is
powered by a dual-core processor that is clocked at 1.5GHz along with
2GB of RAM. The inbuilt storage available on the smartphone is 16GB. It
has an 8-megapixel rear camera that can capture 1080p videos and
2-megapixel camera in the front. The Z10 comes with a 1,850mAh battery,
which as per the company claims gives 10 hours of talk time and 312
hours of standby time.
BlackBerry Records Profit in First Quarter Fueled by Growth in Its Cybersecurity Business29 June 2023
Search
