Handset maker BlackBerry on Monday slashed the price of its Q10 handset
by over 13 percent to Rs. 38,990, under a special offer to boost sales
of the BB10-powered QWERTY-keyboard device.
This scheme, valid till
January 26, is according to BlackBerry in line with the company's
commitment towards the Indian market, and will help the brand to reach
out to more potential customers and QWERTY keyboard loyalists, said
BlackBerry in a statement.
"There are several customers in India
who love the physical QWERTY experience offered by BlackBerry. At this
price point, QWERTY loyalists can take advantage of the powerful
BlackBerry 10 platform as well as the unique QWERTY experience that the
BlackBerry Q10 offers," BlackBerry India Managing Director, Sunil
Lalvani said.
In September, BlackBerry had announced a similar offer, slashing the price of its Z10 smartphone by 31 percent to Rs. 29,990.
The
Canadian firm has been facing stiff competition from other smartphone
makers like Apple and Samsung as sales have declined over the past few
months globally.
Besides, it is also betting on apps, including
taking its popular messaging service BBM to other operating systems, to
rake in additional revenue in the coming months.
It is running
another offer for free and discounted apps for its BB10 operating
system-run devices - BlackBerry Q5, Q10, Z10 and Z30.
Though the
company does not disclose the number of its users, sources suggest 27-30
percent of its India sales are of devices powered by the BB10 platform.
In India, the four BB10-powered devices are priced between Rs. 22,000 and Rs. 44,000.
BlackBerry Records Profit in First Quarter Fueled by Growth in Its Cybersecurity Business29 June 2023
Search
