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BlackBerry Priv 'Secure' Android Smartphone Gets Permanent Price Cut

BlackBerry Priv 'Secure' Android Smartphone Gets Permanent Price Cut

By Ketan Pratap | Updated: 6 April 2016 11:42 IST

BlackBerry on Tuesday announced price revision for the Priv Android slider smartphone which will now retail at $649 (approximately Rs. 43,000), down $50 from the launch price. Prior to this, the BlackBerry Priv was priced at $699 in the US.

(Also see: BlackBerry Priv Review)

We can expect the Canadian company to make an announcement for the Indian market shortly. In the meanwhile, the BlackBerry Priv in India is still retailing at Rs. 62,990 via Amazon and offline retail stores.

In a blog post, BlackBerry confirmed the price cut and said that the Priv will be available on ShopBlackBerry with the new price. The company revealed that the price drop applies to select markets including France, Germany, Italy, Spain, the Netherlands, the UK, and the US. In addition, the company also announced a 30 percent of on all Priv accessories. BlackBerry notes that the price revision for its 'secure Android smartphone' is not applicable in Canada.

The BlackBerry Priv went up for pre-orders in October last year and later was available in the US and Canada in November. To recall, the Android 5.1.1 Lollipop-based BlackBerry Priv features a 5.4-inch QHD (1440x2560 pixels) Amoled display and sports a pixel density of 540ppi. It also bears support for a glove mode. Under the hood, it is powered by a Qualcomm Snapdragon 808 hexa-core processor (1.8GHz dual-core Cortex-A57, and 1.44GHz quad-core Cortex-A53) clubbed with 3GB of RAM and Adreno 418 GPU. Bearing 32GB of built-in storage, the BlackBerry also bears a hot-swappable microSD expansion slot (up to 2TB). An 18-megapixel rear camera is at the rear with optical image stabilisation, PDAF, dual-LED flash, and 4K video recording. A 2-megapixel front-camera is also on board, and offers HD video recording. Other innards include 4G LTE support, Wi-Fi 802.11 a/b/g/n/ac with Direct functionality, Bluetooth 4.1, 3.5mm audio jack, Micro-USB, NFC, and GPS/ A-GPS. The smartphone bears an accelerometer, magnetometer, gyroscope, time of flight (ToF) sensor, proximity sensor, ambient light sensor, altimeter, and activity monitor. A massive 3410mAh battery backs the device, rated to deliver up to 22.5 hours of 'mixed usage.'

BlackBerry Priv

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Physical keyboard
Vast Android app ecosystem
Fantastic materials and construction
Good screen

Bad
Extremely expensive
Weak front camera
Slightly unwieldy
Lacks many current-day features

Read detailed BlackBerry Priv review

Display 5.40-inch

Processor Qualcomm Snapdragon 808

Front Camera 2-megapixel

Rear Camera 18-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 3410mAh

OS Android 5.1.1

Resolution 1440x2560 pixels

More BlackBerry mobiles BlackBerry mobiles price in India

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Further reading: Android, BlackBerry, BlackBerry Priv, BlackBerry Priv Price, BlackBerry Priv Price in India, BlackBerry Priv Specifications, Mobiles

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More