BlackBerry has started a month-long programme allowing users to trade
their older mobiles for the newest model Z10 for hefty discounts of up
to Rs. 11,000 as the smartphone maker seeks to push sales.
"Customers
across 17 cities will get discount of up to Rs. 11,000 if they buy
BlackBerry Z10 under this scheme. We have given reference rates to
dealers for existing BlackBerry users willing to shift to BlackBerry
Z10," BlackBerry India's Director for Channel Sales Prosenjit Sen told
PTI.
Users of BlackBerry Bold 9900 can get discount of up to Rs.
11,000 under this scheme while users of entry level models like
BlackBerry Curve 8530 can get discount of Rs. 3,000.
BlackBerry Z10 (Review I Pictures), full touchscreen phone, is being sold in India on e-commerce
websites in the range of Rs. 37,500 to Rs. 42,490. The phone has 1.5 Ghz
dual-core processor, 8-megapixel rear camera and 2-megapixel front camera.
The latest smartphone has helped revive sales of BlackBerry, a Canadian firm.
Under
the scheme, BlackBerry is offering credit card users option of balance
payment through 9 monthly installments without any upfront cash payment,
no interest and zero processing fee.
Sen said that the scheme is
valid for users of other branded smartphones but the discount in that
case will be on the discretion of retailer.
"Our retailers will estimate the resale value of the phone brought for exchange and accordingly offer discount," Sen said.
The
scheme is available across 1,400 outlets in 17 cities including four
metros, National Capital Region, Lucknow, Bangalore, Baroda and
Chandigarh.
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