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Asus ZenFone Max With Snapdragon 615 SoC Launched, Starts Rs. 9,999

Asus ZenFone Max With Snapdragon 615 SoC Launched, Starts Rs. 9,999

By Ketan Pratap | Updated: 26 May 2016 17:11 IST

Highlights

The new ZenFone Max variant packs an octa-core SoC.
The company has also bumped the inbuilt storage to 32GB.
The smartphone runs Android 6.0.1 Marshmallow.

Asus India, as expected, on Monday unveiled new variant of the ZenFone Max smartphone in India. The all-new ZenFone Max (2016) now comes in two memory options, increased inbuilt storage, as well as an octa-core processor.

The new Asus ZenFone Max (2016) will come in 2GB RAM and 3GB RAM variants priced at Rs. 9,999 and Rs. 12,999. The new variants will come with an all-new octa-core Qualcomm Snapdragon 615 clocked at 1.5GHz and will now pack 32GB of inbuilt storage. The new ZenFone Max variants run Android 6.0.1 Marshmallow, another improvement from the earlier Android 5.0 Lollipop running on the original ZenFone Max. The Taiwanese company has also announced two new colours for the ZenFone Max (2016) - Blue and Orange. The 2GB RAM variant is now available to buy via Flipart, while the 3GB RAM variant is listed as coming soon.

To recall, the original ZenFone Max launched in January featured a quad-core Qualcomm Snapdragon 410 SoC and came with 16GB of storage. The company has not stopped the sale of the original ZenFone Max which is still available online at a reduced price of Rs. 8,999.

Rest of the specifications of the ZenFone Max are same as the original model. The biggest highlight of the ZenFone Max (2016) is its 5000mAh battery which the company says can work as a power bank for other devices. Notably, the battery on the handset is non-removable. The company claims that the ZenFone Max (2016) can deliver up to 914 hours of standby time and up to 38 hours of talk time.

Other specifications include a 5.5-inch HD (720x1280 pixels) IPS TFT display; supports expandable storage via microSD card (up to 64GB).

The handset, similar to original ZenFone Max smartphone in India, supports Indian LTE bands. It packs accelerometer, compass, proximity, and ambient light sensors. The dual-SIM device sports a 13-megapixel rear camera with dual LED flash and Laser Auto-Focus feature. It also comes with a 5-megapixel front-facing camera. Other connectivity options include 3G, GPRS/ EDGE, GPS, Glonass, Bluetooth, and Wi-Fi.

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Asus ZenFone Max (2016)

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great battery life
Decent performance
Android 6.0 preinstalled
Good camera

Bad
Low-resolution screen
No fingerprint sensor
ZenUI can be intrusive

Read detailed Asus ZenFone Max (2016) review

Display 5.50-inch

Processor Qualcomm Snapdragon 615

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 2GB

Storage 32GB

Battery Capacity 5000mAh

OS Android 6.0

Resolution 720x1280 pixels

More Asus mobiles Asus mobiles price in India

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Further reading: Asus, Asus Mobiles, Asus ZenFone Max, Asus ZenFone Max Price, Asus ZenFone Max Price in India, Asus ZenFone Max Specifications, Mobiles, ZC550KL, Asus ZenFone Max (2016)

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More