Asus ZenFone 3 (ZE552KL), ZenFone 3 (ZE520KL) Price in India Slashed

Asus ZenFone 3 (ZE552KL) and ZenFone 3 (ZE520KL) smartphones have received price cuts in India. The Taiwanese handset maker on Thursday announced the price cut. The Asus ZenFone 3 (ZE552KL), which was launched at Rs. 27,999, will be now be retailing at Rs. 19,999. The ZenFone 3 (ZE520KL), which was launched at Rs. 21,999, will be sold at Rs. 17,999. The price cut has been announced ahead of the anticipated unveiling of the next ZenFone series of smartphones.

As before, both the Asus ZenFone 3 (Review) smartphones will be available via the company's exclusive stores as well as all leading retail stores and e-commerce websites.

Commenting on the announcement, Peter Chang, Region Head, South Asia and Country Manager for Asus India said, "ZenFone 3 series has been globally awarded and appreciated for its camera capabilities, classy yet contemporary design and high-end performance. Taking it forward, we plan to introduce an exciting range of products this year and the price reduction of ZenFone 3 is a precursor to the forthcoming product line-up."

Both the Asus ZenFone 3 (ZE520KL) and ZenFone 3 (ZE552KL) started receiving the Nougat treatment from the company in March.

To refresh specifications, Asus ZenFone 3 (ZE520KL) features a 5.2-inch display, 3GB of RAM, 32GB of storage, and a 2650mAh battery while the ZenFone 3 (ZE552KL) features a 5.5-inch display, 4GB of RAM, 64GB of inbuilt storage, and a 3000mAh battery.

Other specifications between the two variants remain the same. The Asus ZenFone 3 (ZE520KL) is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor that comes with 3GB of RAM. It packs a 16-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies. The 32GB of onboard storage can be expanded via microSD (up to 2TB). Connectivity options on board include 4G, Wi-Fi, GPS, Bluetooth, and FM radio.