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GST Impact: Asus ZenFone 3, ZenFone 3 Max Models Receive Price Cuts in India

GST Impact: Asus ZenFone 3, ZenFone 3 Max Models Receive Price Cuts in India

By Gadgets 360 Staff | Updated: 3 July 2017 11:12 IST

Highlights

Five popular Asus smartphones have received a price cut
The Asus ZenFone 3 (ZE552KL) will now retail at Rs. 16,999
ZenFone 3 Max (ZC520TL) price in India slashed to Rs. 10,999

Asus has become one of the first manufacturers to announce post-GST price cuts on some of its smartphones, with prices reduced by as much as Rs. 3,000 on some models. While Asus has not issued a press release announcing the price cuts just yet, Gadgets 360 has learnt that Asus retail partners have already been informed of the revised pricing. The move comes on the day that Apple announced price cuts across nearly its entire range of products.

Let’s take a look at all Asus smartphones that are now available at a lower price.

First up is the Asus ZenFone 3 (ZE552KL), which will now retail at Rs. 16,999 instead of Rs. 19,999. The smartphone was launched in India in August last year at Rs. 27,999 and received a price cut not too long ago. The Asus ZenFone 3 (ZE552KL) features a 5.5-inch display, 4GB of RAM, 64GB of inbuilt storage, and is powered by a 3000mAh battery.

Another smartphone that received a price cut at the same time, the ZenFone 3 (ZE520KL), is now cheaper by an additional Rs. 2,000. Launched at Rs. 21,999, the smartphone was earlier retailing at Rs. 17,999 and now the price in India of Asus ZenFone 3 (ZE520KL) will be Rs. 15,999. The smartphone features a 5.2-inch display, 3GB of RAM, 32GB of storage, and a 2650mAh battery.

The Asus ZenFone 3 Max (ZC553KL) was launched in India at Rs. 17,999 and had earlier seen its price cut to Rs. 15,999. The ZenFone 3 Max (ZC553KL) will now be available at Rs. 14,999. The smartphone packs a 5.5-inch full-HD (1080x1920 pixels) display, and is powered by a 1.4GHz octa-core Qualcomm Snapdragon 430 SoC coupled with 3GB of LPDDR3 RAM. It comes with a 16-megapixel rear camera with an f/2.0 aperture and dual-LED flash, apart from an 8-megapixel front camera with an f/2.2 aperture and an 84-degree wide-angle lens.

Next up is Asus ZenFone 3S Max (ZC521TL), which sports a 5.2-inch HD (720x1280 pixels) display with 2.5D curved glass, and is powered by a 1.5GHz octa-core MediaTek MT6750 SoC that's coupled with 3GB of RAM and the Mali T860 GPU. It was launched at Rs. 14,999 and after the post-GST price cut, it will now be available at Rs. 12,999.

Its less-powerful sibling, the Asus ZenFone 3 Max (ZC520TL), was launched in India at Rs. 12,999 and is now available at Rs. 10,999.

Asus ZenFone 3 (ZE552KL)

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great design and build quality
Good screen
4K video recording support
Fast fingerprint scanner

Bad
Slightly overpriced for the overall package

Read detailed Asus ZenFone 3 (ZE552KL) review

Display 5.50-inch

Processor Qualcomm Snapdragon 625

Front Camera 8-megapixel

Rear Camera 16-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3000mAh

OS Android 6.0

Resolution 1080x1920 pixels

More Asus mobiles Asus mobiles price in India

Asus ZenFone 3 (ZE520KL)

KEY SPECS
NEWS

Display 5.20-inch

Processor Qualcomm Snapdragon 625

Front Camera 8-megapixel

Rear Camera 16-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 2650mAh

OS Android 6.0

Resolution 1080x1920 pixels

More Asus mobiles Asus mobiles price in India

Asus ZenFone 3 Max (ZC553KL)

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good design and build quality
Vibrant display
Capable cameras
Long battery life
Good audio quality

Bad
Hybrid SIM slot
Fingerprint sensor can be iffy
Weak gaming performance
No Gorilla Glass
A bit expensive

Read detailed Asus ZenFone 3 Max (ZC553KL) review

Display 5.50-inch

Processor Qualcomm Snapdragon 430

Front Camera 8-megapixel

Rear Camera 16-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 4100mAh

OS Android 6.0.1

Resolution 1080x1920 pixels

More Asus mobiles Asus mobiles price in India

Choose a variant

Asus ZenFone 3S Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good battery life
Strong camera performance
Android 7.0 Nougat
Well built

Bad
Way too much software bloat
Average overall performance

Read detailed Asus ZenFone 3S Max review

Display 5.20-inch

Processor MediaTek MT6750

Front Camera 8-megapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 5000mAh

OS Android 7.0

Resolution 720x1280 pixels

More Asus mobiles Asus mobiles price in India

Asus ZenFone 3 Max (ZC520TL)

KEY SPECS
NEWS
Variants

Display 5.20-inch

Processor MediaTek MT6737T

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 4100mAh

OS Android 6.0.1

Resolution 720x1280 pixels

More Asus mobiles Asus mobiles price in India

Choose a variant

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