Apple Senior Executive Tony Blevins Departs Following Crude Remark About Women in Viral TikTok Video

Tony Blevins served as a vice president at Apple, and had an important role in the company's supply chain operations.

By Reuters | Updated: 30 September 2022 12:28 IST

Apple Senior Executive Tony Blevins Departs Following Crude Remark About Women in Viral TikTok Video

Apple did not comment on the reason for Blevins' departure

Highlights

Apple's Tony Blevins was approached by TikTok content creator Daniel Mac
Bloomberg first reported Blevins' departure
Blevins apologised for causing offense

Apple's Tony Blevins, a key player in the company's supply chain operations, is leaving the iPhone maker, the company confirmed on Thursday, without providing a reason.

The move comes after a TikTok video of the executive making a crude remark about women went viral. Bloomberg first reported Blevins' departure.

In a video on TikTok published earlier this month, Blevins can be heard saying, "I have rich cars, play golf, and fondle big-breasted women, but I take weekends and major holidays off" in response to a question on what he did for a living.

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Blevins had been approached by TikTok content creator Daniel Mac at a car show as part of a video series in which Mac asks owners of expensive cars their occupations.

Both Mac and Blevins' companion in a Mercedes sports car were laughing as Blevins spoke off the cuff while exiting the car. Bloomberg reported that Blevins appeared to be referencing a nearly identical line spoken by the main character in the 1981 film "Arthur."

Apple did not comment on the reason for Blevins' departure. Reuters attempts to reach Blevins for comment were unsuccessful. Bloomberg cited a statement from Blevins in which the executive apologised for causing offense with what he called a "mistaken attempt at humour."

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Blevins, a vice president at Apple, had an important role in the company's supply chain operations.

His job involved lining up anywhere from two to six suppliers for each of the thousands of components in Apple's products and playing those suppliers off one another to get better prices for Apple. A 2020 profile of Blevins in the Wall Street Journal said he was know inside the iPhone maker as "the Blevinator."

© Thomson Reuters 2022

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