Apple Privacy Changes: Mobile Advertising Companies Form Alliance to Help App Developers for Update

Apple will soon begin to prompt iPhone users to allow apps to use their data for personalised advertising.

By Reuters | Updated: 18 February 2021 12:45 IST

New partnership also includes Fyber, Singular, InMobi, companies that specialise in mobile advertising

Highlights

Post-IDFA Alliance will provide tips and practices to help advertisers
That will include videos, webinars, and other materials
Topics try to understand what data can be used in Apple-friendly manner

Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple changes that will affect how advertising works on iPhone models.

Apple will soon begin to prompt iPhone users to allow apps to use their data for personalised advertising, a move that has drawn backlash from tech rival Facebook, which argues the changes will hurt the social media company's advertisement business.

The Post-IDFA Alliance will provide tips and best practices to help advertisers and developers ensure advertisements are placed in front of relevant consumers and the effectiveness of those advertisements can still be measured after the Apple changes are rolled out, said Mark Ellis, chief executive of mobile marketing company Liftoff, which is part of the alliance.

Apple Privacy Pop-Up Notifications on Apps to Roll Out in ‘Early Spring’

That will include videos, webinars, and other materials on topics such as understanding what data can be used in an "Apple-friendly manner," Ellis said.

The new partnership also includes Fyber, Chartboost, Singular, InMobi, and Vungle, which are companies that specialise in mobile advertising.

Facebook Sees Soaring Quarterly Results; Zuckerberg Hits Apple Over Privacy

© Thomson Reuters 2021

Is Samsung Galaxy S21+ the perfect flagship for most Indians? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.