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iPhone 15 Pro Max Emerges as Best Selling Smartphone in Q1 2024 as Apple, Samsung Dominate Top 10 List: Report

Both Apple and Samsung had five smartphones in Counterpoint's top-10 best-selling smartphones list for Q1 2024.

Written by David Delima | Updated: 7 May 2024 11:49 IST
iPhone 15 Pro Max Emerges as Best Selling Smartphone in Q1 2024 as Apple, Samsung Dominate Top 10 List: Report

iPhone 15 Pro Max (pictured) topped Counterpoint's list of best-selling smartphones

Highlights
  • iPhone 15 Pro models accounted for 60 percent of Q1 2024 sales value
  • All iPhone 15 models were among Counterpoint's top-selling phones
  • Samsung Galaxy S24 Ultra was the fifth highest selling handset in Q1 2024
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Apple's iPhone 15 Pro Max was the best-selling model in Q1 2024, according to a report by a market research firm. The company's flagship phones reportedly contributed to over half of Apple's sales value in the same quarter. Four of the top five smartphones were from recent iPhone models, and the top 10 bestsellers were smartphones from both Apple and Samsung. Seven out of 10 models were high-end smartphones, while — in a first — all handsets in the list were 5G capable.

The latest Global Monthly Handset Model Sales Tracker by Counterpoint Research shows that Apple's iPhone 15 Pro Max and the standard iPhone 15 model were in first and second place, respectively. In fact, all four models in Apple's latest smartphone lineup were part of the top 10 best-selling smartphone list — the iPhone 15 Pro was in the third spot followed by the iPhone 14, while the iPhone 15 Plus came in eighth.

Just like Apple, South Korean tech conglomerate Samsung also had five smartphones in Counterpoint's top-10 best-selling smartphones list. in Q1 2024, the Samsung Galaxy S24 Ultra was in the fifth spot as the company's top-selling handset. It was followed by the Samsung Galaxy A15 5G and Galaxy A54 in sixth and seventh spots, respectively.

top 10 smartphones q1 2024 counterpoint counterpoint

The list of top 10 best selling hansdets in Q1 2024 (left) comprises 5G capable phones
Photo Credit: Counterpoint

 

The standard Galaxy S24 model was ninth in the list of Counterpoint's top-10 handsets in terms of sales in Q1 2024. The phone came in behind the iPhone 15 Plus, which was a spot higher, according to the market research firm. The Galaxy A34 is the tenth phone in the market research firm's list of top-selling smartphones. 

Apple's iPhone 15 Pro and iPhone 15 Pro Max offered better hardware compared to the company's standard models, and the differentiation led to more customers picking the high-end models, according to Counterpoint. These include a new Action button, a powerful A17 Pro chip, telephoto camera, and a titanium body.

Similarly, Samsung's Galaxy S24 series of smartphones arrived with new generative AI (GenAI) features such as Circle to Search, Browsing Assist, and real time translation for calls. Counterpoint also notes that premium features like GenAI are expected to feature on more smartphones, as customers are waiting for longer periods before upgrading their handsets, due to limited hardware differentiation.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Apple iPhone 15 Pro Max

Apple iPhone 15 Pro Max

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Excellent display
  • USB Type-C
  • AAA gaming
  • Excellent all-round performance
  • Good primary and telephoto camera
  • Customisable Action Button
  • Bad
  • Gets hot quickly when stressed
  • Slow wired charging
  • Expensive
Read detailed Apple iPhone 15 Pro Max review
Display 6.70-inch
Processor Apple A17 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 17
Resolution 1290x2796 pixels
iPhone 15

iPhone 15

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Big upgrades over the 14
  • Excellent ergonomics, build quality
  • Very good all-round performance
  • Apple ecosystem benefits
  • Bad
  • Relatively slow charging
  • Expensive
  • Still a 60Hz display
Read detailed Apple iPhone 15 review
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1179x2556 pixels
iPhone 14

iPhone 14

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Bad
  • Dated design and notch
  • Very similar to iPhone 13
  • Relatively slow charging
  • Expensive
Read detailed Apple iPhone 14 review
Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
Samsung Galaxy S24 Ultra

Samsung Galaxy S24 Ultra

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright display with fewer reflections
  • Great battery life
  • Useful AI features
  • Excellent performance
  • Top-quality cameras
  • Longer software support
  • Bad
  • Expensive
  • Relatively slower charging speeds
Read detailed Samsung Galaxy S24 Ultra review
Display 6.80-inch
Processor Snapdragon 8 Gen 3
Front Camera 12-megapixel
Rear Camera 200-megapixel + 12-megapixel + 50-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB
Battery Capacity 5000mAh
OS Android 14
Samsung Galaxy S24

Samsung Galaxy S24

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Compact design
  • Vibrant 120Hz display
  • Capable processor
  • Good overall camera performance
  • Bad
  • Average battery life
  • Recycled design
  • AI features free till 2025
Read detailed Samsung Galaxy S24 review
Display 6.20-inch
Processor octa-core
Front Camera 12-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
Battery Capacity 4000mAh
OS Android 14
Samsung Galaxy A34 5G

Samsung Galaxy A34 5G

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good build quality, IP67 rating
  • Bright and smooth display
  • Decent performance unit
  • Great battery life
  • Five years of software support
  • Good daylight camera performance
  • Bad
  • Minor software lag
  • Low-light camera performance could have been better
  • No bundled charger
  • Waterdrop-style notch looks dated
Read detailed Samsung Galaxy A34 5G review
Display 6.60-inch
Processor 2.6 MHz octa-core
Front Camera 13-megapixel
Rear Camera 48-megapixel + 8-megapixel + 5-megapixel
RAM 6GB, 8GB
Storage 128GB, 256GB
Battery Capacity 5000mAh
OS Android 13
Resolution 2340x1080 pixels
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Further reading: iPhone 15 Pro Max, Samsung Galaxy S24, iPhone 15 series, Apple, Samsung
David Delima
David Delima
As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More
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iPhone 15 Pro Max Emerges as Best Selling Smartphone in Q1 2024 as Apple, Samsung Dominate Top 10 List: Report
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